Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Makarnam performance in the Turkey and how they change over time
See what factors influence Makarnam performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Makarnam' competitors in the Turkey
An analysis of Makarnam' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
Makarnam is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Makarnam's market performance is at the 45th percentile, indicating a below average/lagging position. This suggests Makarnam captures less foot traffic than many competitors. Performance peers in the same percentile range include Kokorecci Asim Usta, Harab'be Cafe, Katibim Cafe Hookah, Understone Coffee, Resto Lordom Bomonti and Avludere.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Makarnam's overall CSAT is 36%, a decrease of 1.2 percentage points year-over-year, indicating declining customer happiness. CSAT varies by region: Central Anatolia Region shows the highest CSAT at 58% with growth, while the Mediterranean Region has the lowest at 13% with a significant decrease.
Average check (AvgCheck) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
Makarnam's overall average check is 238 TRY, a 29.8% increase year-over-year, suggesting customers are spending more per visit. The Marmara Region has the highest average check at 263.4 TRY, while Central Anatolia Region has the lowest at 158.9 TRY.
Number of outlets reflects brand's reach and presence, impacting market share and accessibility for customers.
Makarnam has 14 outlets in the Marmara Region, 4 in the Central Anatolia Region, and 1 in the Mediterranean Region. The Marmara Region has the highest concentration of Makarnam outlets.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate the brand.
Makarnam's top competitors based on customer cross-visitation are Köfteci Yusuf (8.51%), Burger King (8.51%), Dürümle (8.51%), Tavuk Dünyası (7.45%), and Popeyes Louisiana Kitchen (7.45%). This indicates customers who visit Makarnam also frequent these establishments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Makarnam experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 20:00 (55.69%). There is minimal traffic workload during the early morning hours (0:00-9:00).
Consumer segments help tailor marketing, improving engagement and ROI by understanding audience demographics and preferences.
Makarnam's customer base shows a higher affinity towards women (118 index) compared to men (89 index). Gen Z has a very high affinity (890 index), indicating a strong representation within Makarnam's customer base.