Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Makarnam performance in the Turkey and how they change over time
See what factors influence Makarnam performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Makarnam' competitors in the Turkey
An analysis of Makarnam' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Makarnam is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Makarnam's market performance is at the 99th percentile, indicating a leading position in the Turkey Cafe & Restaurants industry. This means Makarnam outperforms most competitors in attracting customers. Performance peers in similar range: La Plage No.14, Sıtkı usta, Uzay, By Kinyas Restaurant, MASK RESTAURANT, Sotapi | Soslu Tavuk Pilav | Üsküdar.
Customer satisfaction reflects loyalty and impacts brand reputation, influencing repeat business and word-of-mouth referrals.
Overall customer satisfaction for Makarnam is 37%, a slight decrease of 0.1 percentage points year-over-year. Satisfaction varies by region: Central Anatolia Region shows the highest satisfaction (59%), while the Mediterranean Region has the lowest (18%). There has been a CSAT decrease from May (43.80%) to July (32.95%).
Average check reveals spending patterns, indicating customer value and potential revenue per transaction.
Makarnam's overall average check is 238 TRY, a 29.80% increase year-over-year. The Marmara Region has the highest average check (263.40 TRY), while the Central Anatolia Region has the lowest (158.90 TRY). The average check increased from 228.05 TRY in May to 262.50 TRY in July.
Outlet count indicates brand reach and market presence, reflecting expansion and accessibility to customers.
Makarnam has 14 outlets in the Marmara Region, 4 in the Central Anatolia Region, and 1 in the Mediterranean Region. The Marmara Region accounts for the majority of Makarnam's outlets, indicating a strong regional focus.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
Makarnam's top competitors based on customer cross-visitation are Köfteci Yusuf (8.51%), Burger King (8.51%), Dürümle (8.51%), Popeyes Louisiana Kitchen (7.45%), and Tavuk Dünyası (7.45%). These brands are frequently visited by Makarnam's customers, highlighting direct competition.
Understanding traffic workload helps optimize staffing, manage resources efficiently, and improve customer experience.
Makarnam experiences peak traffic workload between 10 AM and 9 PM, with the highest activity around 6 PM (55.34%), indicating the busiest hours for the restaurants. Traffic is minimal during the early morning hours.
Consumer segment analysis enables tailored marketing, improving engagement and resonance with different groups.
Women show a higher affinity (109%) for Makarnam compared to men (95%). Gen Z exhibits very high affinity (890%) suggesting they are strongly overrepresented among Makarnam's customer base.