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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Q Burger performance in the Taiwan and how they change over time
See what factors influence Q Burger performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Q Burger' competitors in the Taiwan
An analysis of Q Burger' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals a brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Q Burger's Market Performance is at the 99th percentile, a leading position. This shows a strong competitive advantage, suggesting high customer preference compared to peers like 阿蓮牛肉湯-台南公園店, 麥味登, 陶板屋, 皇家帝國麻辣火鍋吃到飽, Top One Pot, and 五鮮級鍋物專賣, all within the same percentile range.
Customer Satisfaction (CSAT) reflects customer happiness and loyalty, directly impacting brand reputation and revenue. High CSAT is crucial for sustainable growth.
Q Burger's overall CSAT is 63%, a 13.4 percentage point decrease year-over-year. CSAT varies by city, with Luodong at 87% and Taichung at 76%. The trend shows a slight fluctuation over the three-month period, but a generally consistent satisfaction, even with the annual decrease.
Average Check (transaction value) indicates spending per customer, reflecting menu pricing strategy, customer purchase behavior and revenue trends.
Q Burger's overall Average Check is 169.6 TWD, up 7% year-over-year. Keelung has the highest average check at 237.5 TWD, while Changhua City has an average check of 172.7 TWD. The average check value shows fluctuations over the observed period.
Number of Outlets indicates brand reach and market presence, reflecting expansion strategy, brand recognition, and potential revenue generation.
Q Burger has 166 outlets in New Taipei, the highest concentration. Taoyuan City has 55 outlets, and Taipei has 54. The number of outlets varies significantly across cities, reflecting strategic expansion decisions.
Competitor analysis identifies key players vying for the same customers, crucial for strategic positioning, marketing, and competitive advantage.
McDonald's is the top competitor with a cross-visitation rate of 7.49%, followed by Starbucks at 4.03%. Ba Fang Yun Ji has a cross-visitation rate of 3.56%. These rates show the percentage of Q Burger customers who also visit these competitors.
Traffic Workload reveals peak hours, helping optimize staffing, resource allocation, and marketing efforts to maximize customer service and revenue.
Q Burger's peak traffic is between 8:00 AM and 10:00 AM, with the highest workload at 9:00 AM (58.90%). Traffic significantly decreases after 1:00 PM, indicating morning-focused business.
Consumer segment analysis informs targeted marketing by understanding demographics, enabling tailored messaging and product offerings for optimal engagement.
Women have high affinity (97) with the brand, while men have a slightly higher affinity (103). Gen X is overrepresented (104), while Gen Y and Gen Z are slightly underrepresented (98) compared to the average consumer.