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Managing Partner, Global Business Development
See what factors influence 麥味登 performance in the Taiwan and how they change over time
See what factors influence 麥味登 performance in the Taiwan and how they change over time
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Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 麥味登' competitors in the Taiwan
An analysis of 麥味登' competitors in the Taiwan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
麥味登 is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
麥味登's market performance is in the top 1% in Taiwan's Cafe & Restaurants industry, indicating a leading position. Competitors in a similar range include 星月天空夜景景觀餐廳, 汕頭泉成沙茶潮鍋(台中誠品市政店), 先得月 Tea lounge, Morigawa donn donn, THE·Spring, and Weng Yao Chicken Jiaoxi Main Store, all at the 99th percentile.
Customer satisfaction is crucial to gauge customer loyalty, brand perception, and identify areas for service improvement and growth.
麥味登's overall customer satisfaction (CSAT) is 73%, a 1.4 percentage point increase year-over-year. Taipei shows the highest CSAT at 86% with a 21 percentage point increase, while New Taipei has the lowest at 63% with a -10.9 percentage point decrease. CSAT peaked in June 2025 and decreased in July.
Average check reflects customer spending habits, which is vital for pricing strategies and revenue optimization within the Cafe & Restaurants sector.
麥味登's overall average check is 177.5 TWD, a 26.2% increase year-over-year. Kaohsiung shows the highest average check at 381.8 TWD. The average check peaked in July 2025 at 224.19 TWD.
Identifying main competitors and cross-visitation helps in understanding market dynamics and competitive positioning within the Cafe & Restaurants industry.
麥味登's top competitors based on customer cross-visitation are McDonald's (8.30%), 麥味登(3.06%), Starbucks (3.06%), Ba Fang Yun Ji (2.84%), and MOS Burger (2.62%). This indicates that customers who visit 麥味登 also frequent these brands, with McDonald's having the highest overlap.
Analyzing consumer segments by gender and generation allows for targeted marketing strategies and tailored product offerings to specific demographics.
麥味登's customer base shows a higher affinity towards Men (109) compared to Women (91). The brand also shows a high affinity index with Gen Y (127), suggesting strong engagement with this generation.