Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mad Mex performance in the Australia and how they change over time
See what factors influence Mad Mex performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mad Mex is ahead of most brands
Sample of brands in the same percentile
An analysis of Mad Mex' competitors in the Australia
An analysis of Mad Mex' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mad Mex's market performance is at the 58th percentile, indicating an average/above average market standing. This means Mad Mex outperforms 58% of brands in the Cafe & Restaurants industry in Australia. Performance peers in the same percentile range include Oliver Brown, Seoul Ria Restaurant, Cafe 63, 壹碗BOWLTIFUL Halal Lanzhou Handmade Noodles, Noodle Box, and Zarraffa's Coffee.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Mad Mex has an overall customer satisfaction of 83%, a 1.9 percentage point increase year-over-year. Victoria shows the highest CSAT at 91% with a 6.6pp increase, while Queensland has the lowest at 48% with a 17.3pp decrease. This suggests strong positive sentiment overall, but highlights a need to address satisfaction issues in Queensland.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The overall average check for Mad Mex is 25.2 AUD, a 7.8% increase year-over-year. New South Wales has the highest average check at 28 AUD. Western Australia has the lowest average check at 14.3 AUD. This indicates increased spending per customer, but regional variations suggest potential pricing or menu adjustments may be needed.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Mad Mex has 49 outlets in New South Wales, 18 in Victoria, 6 in Western Australia, 4 in Queensland, and 1 in Australian Capital Territory. The concentration in New South Wales suggests a strong regional presence, while other states offer expansion opportunities.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Mad Mex, based on customer cross-visitation, are McDonald's (10.09%), Subway (6.42%), Guzman y Gomez (4.59%), Hungry Jack's Burgers (4.59%), and Domino's Pizza (3.67%). This indicates that Mad Mex customers also frequent fast-food chains, suggesting a need to compete on convenience and value.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Mad Mex experiences peak traffic workload between 10 AM and 8 PM, with the highest workload at 1 PM (58.21). Traffic is minimal between midnight and 5 AM. This data helps optimize staffing and resource allocation to meet customer demand effectively throughout the day.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific demographics.
Mad Mex's customer base shows a higher affinity towards women (85) and men (113). Gen Y (124) shows a high affinity, while Gen X (34) and Gen Z (45) are under-indexed. This suggests marketing efforts should focus on Gen Y, while exploring strategies to engage Gen X and Gen Z more effectively.