Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mad Mex performance in the Australia and how they change over time
See what factors influence Mad Mex performance in the Australia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mad Mex' competitors in the Australia
An analysis of Mad Mex' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mad Mex is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference.
Mad Mex's market performance is at the 99th percentile, indicating a leading position. This reflects strong customer preference and a significant market share in the Cafe & Restaurants industry in Australia. Peers include Gelatissimo, Biwon, Zarraffa's Coffee, Masala Kitchen, Cafe 63, and Seoul Ria Restaurant, all within the same top percentile.
CSAT reflects customer contentment. Higher CSAT often correlates with increased loyalty and positive brand perception.
Mad Mex has an overall CSAT of 85%, up 1.4 percentage points year-over-year, demonstrating improved customer satisfaction. Victoria shows the highest CSAT at 92% with the most significant growth (12.9pp). New South Wales decreased by 6pp down to 79%. Queensland has the lowest CSAT at 42%, despite an increase of 5.6pp.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Mad Mex is 24.4 AUD, a 4.7% increase year-over-year, indicating customers are spending more per visit. New South Wales has the highest average check at 25.9 AUD. Western Australia has the lowest average check at 22.0 AUD.
Understanding competitors aids strategic decision-making. It helps identify market threats and opportunities for differentiation.
Mad Mex's top competitors, based on customer cross-visitation, are McDonald's (12.22%), Subway (6.67%), Guzman y Gomez (6.30%), KFC (5.93%), and Hungry Jack's Burgers (5.19%). This indicates that customers who visit Mad Mex also frequently visit these fast-food chains.
Understanding consumer segments enables targeted marketing.Tailoring strategies to specific demographics can improve engagement and ROI.
Mad Mex shows a high affinity with women (80, delta -20.35) and men (116, delta 16.14). The brand is over-represented among Gen Y (123, delta 22.53), and under-represented with Gen X (29, delta -71.42) and Gen Z (75, delta -25.30).