Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mad Mex performance in the Australia and how they change over time
See what factors influence Mad Mex performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mad Mex' competitors in the Australia
An analysis of Mad Mex' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Mad Mex is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mad Mex's market performance is at the 57th percentile, indicating an average/above average market standing. This means Mad Mex performs better than 57% of brands in the Cafe & Restaurants industry in Australia. Performance peers in the same percentile range include La Porchetta and Mint & Co.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for Mad Mex, based on customer cross-visitation, are McDonald's (8.14%), Guzman y Gomez (6.20%), KFC (5.81%), Oporto (5.43%), and Hungry Jack's Burgers (4.26%). This indicates that customers who visit Mad Mex also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours and customer flow. Understanding these patterns helps optimize staffing, promotions, and resource allocation.
Mad Mex experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around 12:00 PM to 2:00 PM. Traffic is minimal during the night, from 10:00 PM to 5:00 AM.
Consumer segment analysis informs targeted marketing by understanding demographic preferences. Tailoring strategies to gender and generation enhances engagement and ROI.
Mad Mex's customer base shows a high affinity towards women (83%) and men (114%). Among generations, Gen Y shows the highest affinity (144%), while Gen X (40%) and Gen Z (51%) are under-indexed.