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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Long John Silver's performance in the Singapore and how they change over time
See what factors influence Long John Silver's performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Long John Silver's' competitors in the Singapore
An analysis of Long John Silver's' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Long John Silver's is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's competitive strength and customer preference, indicating its share of foot traffic within the industry.
Long John Silver's holds a leading market position in Singapore's Cafe & Restaurants industry with a market performance of 96, placing it in the top 4% of brands. Peers like Shiok Hokkien Mee Bedok, Picanhas', Tabbouleh Lebanese Restaurant, Benihana Singapore - Millenia Walk, Chingu, and Sourdough & Brew by Baking with Gina (@bakingwithgina) share a similar percentile, indicating competitive intensity at this level. This high percentile reflects strong brand preference and effective market penetration.
Understanding competitors is vital for strategic positioning and identifying opportunities to gain market share.
Long John Silver's in Singapore sees McDonald's (15.29%), KFC (9.41%), and Burger King (7.06%) as top competitors based on cross-visitation. This indicates that customers who visit Long John Silver's also frequently visit these fast-food chains. Jollibee and Malaysia are also popular. Strategic initiatives should focus on differentiating Long John Silver's from these competitors to retain and attract customers.
Traffic workload analysis helps optimize staffing, resource allocation, and service delivery during peak hours.
Long John Silver's in Singapore experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload at 6 PM (59.63). The lowest traffic occurs between 1 AM and 6 AM. Operational strategies should align with these patterns, ensuring sufficient staffing and resources during peak hours to maximize efficiency and customer satisfaction.
Consumer segments reveal customer preferences and behaviors, allowing for targeted marketing and personalized experiences.
Long John Silver's customer base in Singapore shows a higher affinity towards women (132) and Gen X (150) relative to the average consumer. Gen Z (76) shows lower affinity. This data indicates that marketing efforts could be tailored to attract Gen Z customers.