Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Loco Chicken performance in the Germany and how they change over time
See what factors influence Loco Chicken performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Loco Chicken' competitors in the Germany
An analysis of Loco Chicken' competitors in the Germany
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Loco Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Loco Chicken is a leading brand with a 99th percentile market performance. This high percentile shows strong customer preference and a dominant market presence. Performance peers include Imbiss Haase, Mangal Döner, Ory Bar, Cyclo, Pamukkale Köz and Jannys Eis.
Customer Satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, directly impacting loyalty and revenue.
Loco Chicken's overall CSAT is 45%, a decrease of 19.4 percentage points year-over-year. CSAT varies by state, with Bremen showing the highest satisfaction at 67% and North Rhine-Westphalia at 48%. CSAT has seen fluctuations from May to July 2025, peaking in July.
Average Check is the average money spent per transaction. Monitoring this KPI helps assess pricing strategies and customer spending habits.
Loco Chicken's overall average check is EUR 18.7, a slight decrease of 0.4% year-over-year. Lower Saxony has the highest average check at EUR 19.2. The average check fluctuated between May and July 2025, peaking in July.
Tracking the number of outlets indicates brand reach and expansion efforts, reflecting business growth and market penetration strategies.
Loco Chicken has the most outlets in North Rhine-Westphalia (38), followed by Bavaria (23) and Lower Saxony (19). Other states have fewer outlets, indicating potential areas for expansion.
Identifying key competitors through cross-visitation analysis helps a brand understand its competitive landscape and customer preferences.
Loco Chicken's top competitors based on customer cross-visitation are McDonald's (9.69%), Burger King (4.59%), L'Osteria (3.57%), WonderWaffel (2.55%) and Chicken Way (2.04%). This indicates customers often visit these brands in addition to Loco Chicken.
Analyzing traffic workload by hour reveals peak hours and informs staffing and marketing strategies to optimize resource allocation.
Loco Chicken experiences peak traffic workload between 11 AM and 9 PM, with the highest traffic around 5 PM (46.01%). Traffic is significantly lower during the early morning hours.
Understanding consumer segments by gender and generation allows for targeted marketing, enhancing engagement and brand affinity.
Loco Chicken's customer base shows strong affinity with Women (index 76) and especially with Gen Y (index 158) and Gen Z (index 180) . Gen X is underrepresented (index 46), indicating a need to target this demographic more effectively.