Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Loco Chicken performance in the Germany and how they change over time
See what factors influence Loco Chicken performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Loco Chicken' competitors in the Germany
An analysis of Loco Chicken' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Loco Chicken is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Loco Chicken's market performance is at the 50th percentile, indicating an average market position in Germany's Cafe & Restaurants industry. This means Loco Chicken's foot traffic is on par with the median competitor. Performance peers in the same percentile range include BASECOFFEE, TRUCYS Café, Mangal Döner, To Gao, Jannys Eis, and Pamukkale Köz.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Loco Chicken's overall customer satisfaction (CSAT) is 46%, a decrease of 19.2 percentage points year-over-year. CSAT varies by state, with Bremen showing the highest satisfaction (67%) and other states like Bavaria (55%) and North Rhine-Westphalia (52%) showing lower scores. This decline suggests a need to investigate and address factors impacting customer experience across different locations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Loco Chicken's overall average check is 18.7 EUR, a slight decrease of 0.4% year-over-year. Average check varies by state, with Lower Saxony showing the highest average check (19.2 EUR). This indicates customers are spending slightly less per visit compared to the previous year, warranting a review of menu pricing and promotional strategies.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Loco Chicken has the highest number of outlets in North Rhine-Westphalia (46), followed by Bavaria (24) and Lower Saxony (21). This distribution highlights key regions for Loco Chicken's presence in Germany. The number of outlets in each state reflects the brand's strategic focus and investment in those areas.
Identifying key competitors helps refine strategies, understand market dynamics, and capture market share.
Loco Chicken's top competitors based on cross-visitation are McDonald's (9.69%), Burger King (4.59%), L'Osteria (3.57%), WonderWaffel (2.55%), and PETER PANE Burgergrill & Bar (2.04%). This indicates that customers who visit Loco Chicken also frequently visit these fast-food and casual dining chains, suggesting a competitive overlap in customer preferences.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency during peak hours.
Loco Chicken experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload occurring around 5:00 PM (47.04). Traffic is significantly lower during early morning hours. This data suggests Loco Chicken should optimize staffing and resources to meet demand during peak hours and reduce costs during off-peak times.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Loco Chicken's customer base shows a high affinity towards women (73) and men (117). Gen Y (158) and Gen Z (180) show high affinity, while Gen X (46) is under-indexed. This suggests Loco Chicken appeals more to younger generations and men, indicating opportunities to tailor marketing strategies to these key demographics.