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Managing Partner, Global Business Development
See what factors influence LIT Pizza performance in the United States and how they change over time
See what factors influence LIT Pizza performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of LIT Pizza' competitors in the United States
An analysis of LIT Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
LIT Pizza is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
LIT Pizza's market performance is at the 97th percentile, positioning it as a leading brand within the Cafe & Restaurants industry in the United States. This indicates a strong market standing relative to its competitors such as C Level Lounge, Gazzos Steaks, O'Leary's Tiki Bar & Grill, MIKADO AYCE, Cafe India - Authentic Indian Grill, and Butcher & The Boar.
Customer satisfaction (CSAT) reflects loyalty and brand perception, directly impacting retention and revenue, showcasing brand's health.
LIT Pizza's overall customer satisfaction is at 79%, a decrease of 4 percentage points year-over-year. In Louisiana, customer satisfaction is also 79%, reflecting a similar decrease. CSAT fluctuated between 73.08% and 86.79% during the observed period, showing variable customer sentiment. Potential areas for improvement need investigation.
Average check reflects spending per customer, influencing revenue. Tracking helps optimize pricing, promotions, and menu offerings to boost sales.
The overall average check for LIT Pizza is $15 USD, reflecting a 13.8% decrease year-over-year. In Louisiana, the average check is also $15 USD. The average check varied from $13.89 to $16.11 during the observed period, suggesting fluctuations in customer spending. Potential contributing factors need to be investigated.
Outlet count indicates brand reach and growth potential, impacting market presence and accessibility to customers in the industry.
LIT Pizza has 13 outlets in Louisiana. This represents the current physical presence of the brand within the state. Further information is needed to assess if these outlets are company-owned or franchises, and if there is any change.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies to strengthen market position and retain customers.
McDonald's and Starbucks share highest cross-visitation with LIT Pizza customers (13.58% each). Wendy's (9.88%), Waffle House (8.64%), and Raising Cane's Chicken Fingers (7.41%) are also key competitors. Understanding these cross-visitation patterns helps LIT Pizza refine its offerings.
Traffic workload analysis identifies peak hours and informs staffing, inventory, and marketing strategies for optimized customer experience.
LIT Pizza experiences peak traffic between 11 AM and 7 PM, with the highest workload at 12 PM (67.31%). Traffic is minimal between 10 PM and 10 AM. Staffing and resource allocation should align with these peak hours to ensure optimal service and customer satisfaction.
Understanding consumer segments helps tailor marketing and products, improving engagement and brand loyalty, and showing the right way.
LIT Pizza's consumer base is skewed towards women (88% affinity index), showing high affinity. Men have a lower affinity (111%). Among generations, Gen X shows the highest affinity (120%), while Gen Y (91%) and Gen Z (97%) are under-indexed. Marketing efforts should consider these segment preferences.