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Managing Partner, Global Business Development
See what factors influence Le Macaron French Pastries performance in the United States and how they change over time
See what factors influence Le Macaron French Pastries performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Le Macaron French Pastries is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Le Macaron French Pastries' competitors in the United States
An analysis of Le Macaron French Pastries' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within the industry.
Le Macaron French Pastries holds a leading market performance at the 99th percentile. This places the brand in the top 1% within the Cafe & Restaurants industry, indicating strong customer preference and a competitive edge. Performance peers in the same percentile: Metro Cafe Diner, Wolfgang Puck, Banditos Tacos & Tequila, Clementine's Naughty & Nice Ice Cream, Nancy's Pizza, EGGscellent breakfast and Lunch.
CSAT reflects customer happiness. Higher CSAT often links to repeat business and positive word-of-mouth, boosting brand reputation and loyalty.
Le Macaron French Pastries boasts a strong overall customer satisfaction (CSAT) of 85%, a 0.6 percentage point increase year-over-year. Georgia exhibits the highest CSAT at 100%, with a significant increase of 23.1pp. Delaware shows a decrease in CSAT. This indicates generally improving customer sentiment but highlights areas for targeted improvement in Delaware.
Average check reveals how much customers spend per visit. A rising average check can signal increased value perception or effective upselling.
The overall average check for Le Macaron French Pastries is $15.50, reflecting a 9% year-over-year increase. North Carolina has the highest average check at $19.50. Florida shows the lowest average check at $13.50. This suggests successful strategies for driving higher spending per customer, notably in North Carolina.
Outlet count reflects brand reach and expansion. More outlets often mean greater accessibility, driving revenue and market share growth.
Le Macaron French Pastries has a total of 23 outlets in the United States. Florida leads with 9 locations, making it the state with the strongest presence. This distribution indicates a strategic focus on expanding in Florida, with opportunities for growth in other states.
Knowing competitors helps refine strategies. Understanding which brands customers also visit reveals shared audiences and competitive pressures.
Top competitors for Le Macaron French Pastries include McDonald's (7.03%), Chipotle Mexican Grill (6.25%), and First Watch (5.47%). This indicates that customers who visit Le Macaron also frequent fast-food and casual dining establishments. Le Macaron should focus on differentiation and promotions.
Traffic workload helps optimize staffing. Understanding peak hours allows efficient resource allocation and better customer service during busy periods.
Le Macaron French Pastries experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 12:00 PM (51.69). Traffic is minimal between midnight and 7:00 AM. This data informs staffing and operational strategies to handle peak demand effectively.
Understanding consumer segments informs marketing. Tailoring campaigns to gender and generation enhances relevance, driving engagement and conversion.
Women show a high affinity (123) for Le Macaron French Pastries. Gen Z also shows high affinity(116), followed by Gen X (108) and Gen Y(102). This suggests women and younger generations are strongly represented among Le Macaron's consumer base.