Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La Purisima performance in the Mexico and how they change over time
See what factors influence La Purisima performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Purisima' competitors in the Mexico
An analysis of La Purisima' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
La Purisima is in the lower 26% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
La Purisima's market performance is in the lower 26%, indicating a below average/lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Solovino Café, Tyrano, Pozolería Doña María, La Picañita, El Refectorio de Santo Domingo, and Creperie de la Paix.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue. Higher CSAT scores correlate with business growth.
La Purisima's overall CSAT is 44%, a decrease of 8.9 percentage points year-over-year. This indicates declining customer satisfaction. In Nuevo León, the CSAT is also 44% with the same decrease, suggesting a consistent issue across locations.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, influencing revenue and profitability strategies.
La Purisima's overall average check is 130.8 MXN, a decrease of 5.4% year-over-year. This suggests customers are spending less per visit. In Nuevo León, the average check is also 130.8 MXN, with no growth, indicating a stable but declining trend.
Number of outlets indicates brand reach and market presence, influencing accessibility and potential customer base within the industry.
La Purisima has 14 outlets in Nuevo León. This indicates the brand's physical presence and distribution network within that specific state, showing its current operational scale.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve competitive positioning.
La Purisima's customers also visit Carl's Jr. (19.51%), McDonald's (9.76%), El Pollo Loco (9.76%), Super Salads (7.32%), and Café Laurel (7.32%). This reveals direct competitors and shared customer base, highlighting potential areas for differentiation.
Traffic workload analysis reveals peak hours and customer flow, enabling optimized staffing, resource allocation, and service delivery strategies.
La Purisima experiences peak traffic between 4 PM and 6 PM, with the highest workload at 67.11% at 6 PM. Traffic is minimal before 8 AM and after 9 PM, indicating operational hours and customer visit patterns.
Understanding consumer segments by gender and generation enables targeted marketing, personalized experiences, and improved customer engagement strategies.
La Purisima's customer base shows high affinity for both Women and Men, with 100% affinity index. Gen Y also shows high affinity with 86% affinity index. This suggests the brand resonates strongly with these demographic groups.