Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence La BTK performance in the Mexico and how they change over time
See what factors influence La BTK performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of La BTK' competitors in the Mexico
An analysis of La BTK' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
La BTK is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength & customer preference, showing its competitive standing in the Cafe & Restaurants industry.
La BTK leads with a 99th percentile market performance, placing it among the leading brands. It signifies a strong competitive edge and high customer preference compared to peers like Cotidiano, Saborcito corazón, Subway, Buffalo Wild Wings, Cachanilla, and Wingstop.
CSAT indicates customer loyalty, directly impacting revenue and brand reputation. High satisfaction scores often correlate with repeat business.
La BTK's overall CSAT is 82%, up 1.5pp year-over-year, signaling improved customer satisfaction. State of Mexico shows high satisfaction (85%), while Hidalgo needs improvement (63%). Recent months show a rise from 67.75% in May to 87.48% in July 2025.
Average check reflects customer spending and impacts revenue. Monitoring changes can identify pricing opportunities and spending habits.
La BTK's average check is 394.1 MXN, a 5.3% increase year-over-year, suggesting customers are spending more. Hidalgo has the highest average check (423.8 MXN), while State of Mexico shows 401.8 MXN. The average check increased from 385.15 MXN in May to 394.12 MXN in July 2025.
Outlet count shows brand reach and market penetration. It is a direct indicator of a company's scale and growth potential.
La BTK has 15 outlets in Mexico, with 14 in the State of Mexico and 1 in Hidalgo. Most outlets are concentrated in State of Mexico which indicates brand presence is strongest in this region.
Identifying key competitors enables strategic positioning and helps a company understand the competitive landscape.
La BTK's customers also frequent La Casa de Toño (4.77%), McDonald's (4.56%), Little Caesars (3.90%), Starbucks (3.69%), and VIPS (3.04%). These are La BTK's main competitors.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation to meet customer demand effectively.
La BTK's peak traffic workload occurs between 12:00 PM and 9:00 PM, with the highest traffic at 6:00 PM (60.03%). The lowest traffic is in the early morning, indicating operational patterns aligned with Cafe & Restaurants industry.
Consumer segment data allows for tailored marketing, improving engagement and ROI by aligning strategies with specific demographics.
La BTK's customer base leans towards women (98%), while men represent 101% affinity index (higher-than-average engagement). Gen Y shows a high affinity (141%), indicating over-representation, and Gen Z is at 76%, an under-indexed segment.