Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La BTK performance in the Mexico and how they change over time
See what factors influence La BTK performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La BTK' competitors in the Mexico
An analysis of La BTK' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
La BTK is in the top 24% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La BTK's market performance is at the 76th percentile, positioning it as an average/above average performer. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Amorino Gelato, Los Chachalacos, Caffenio, Mr. Pampas, and Bisquets Obregón.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer relationship.
La BTK's overall customer satisfaction is 89%, a 4.6pp increase year-over-year, indicating improved customer sentiment. The State of Mexico shows high satisfaction with 88% and a significant growth of 21.9pp. Hidalgo shows 79% with a decrease of -5.2pp.
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue optimization and profitability analysis.
La BTK's overall average check is 397.2 MXN, a 4.7% increase year-over-year, suggesting customers are spending slightly more. Hidalgo has an average check of 414.8 MXN, while the State of Mexico has 409.9 MXN.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility to customers in different locations.
La BTK has 14 outlets in the State of Mexico and 1 outlet in Hidalgo. This distribution highlights a stronger presence in the State of Mexico compared to Hidalgo.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantage.
La BTK's top competitors based on cross-visitation are McDonald's (4.01%), Starbucks (3.51%), Little Caesars (3.26%), Bisquets Obregón (3.01%), and La Casa de Toño (2.76%). This indicates shared customer interest with these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
La BTK experiences peak traffic workload between 4 PM and 6 PM, reaching nearly 60%. Traffic is minimal from midnight to 11 AM, indicating a need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
La BTK's customer base shows a higher affinity index for women (106) compared to men (95). Gen Y (138) is overrepresented, while Gen Z (82) is underrepresented, suggesting targeted marketing opportunities.