Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the United Kingdom and how they change over time
See what factors influence Krispy Kreme performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the United Kingdom
An analysis of Krispy Kreme' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Krispy Kreme is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance in the United Kingdom is at the 48th percentile, indicating a below average/lagging market position. This means that Krispy Kreme captures less foot traffic compared to the top 50% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Sourdough Sophia, Hagen Espresso Bar, Las Restaurant and Cafe, Brown Rice, Granger & Co, and Dolan Uyghur Cuisine.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business.
Krispy Kreme's overall customer satisfaction is 79%, a slight decrease year-over-year. England shows a CSAT of 80% with a 3pp increase, while Scotland has a CSAT of 77% with a significant decrease of 15.4pp. This suggests regional differences in customer experience, with Scotland needing attention.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions.
The overall average check for Krispy Kreme is £13.2, a 16.7% increase year-over-year. England has an average check of £13.7, while Scotland's is £11.5. The increase suggests customers are spending more per visit, potentially due to price adjustments or increased order sizes.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue streams.
Krispy Kreme has 107 outlets in England, 12 in Scotland, and 3 in Wales. The concentration of outlets in England suggests a strategic focus on this region, while Scotland and Wales have significantly fewer locations.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies.
Krispy Kreme's top competitors based on customer cross-visitation are McDonald's (12.88%), Nando's (6.87%), JD Wetherspoon (5.58%), Starbucks (5.58%), and Costa Coffee (5.15%). McDonald's has a significantly higher cross-visitation rate, indicating a substantial overlap in customer base.
Traffic workload by hour reveals peak times, aiding staffing and inventory. Optimizing resource allocation enhances customer experience.
Krispy Kreme experiences peak traffic between 9 AM and 6 PM, with the highest workload around 12-1 PM (55.48% and 55.69% respectively). Traffic is significantly lower during early morning hours (0-6 AM), indicating a need for adjusted staffing during off-peak times.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies.
Krispy Kreme's customer base shows a high affinity towards women (93) and men (106). Among generations, Gen X (126) and Gen Z (155) show high affinity, while Gen Y (89) is under-indexed. This suggests that marketing efforts should focus on Gen X and Gen Z.