Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Krispy Kreme performance in the United Kingdom and how they change over time
See what factors influence Krispy Kreme performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the United Kingdom
An analysis of Krispy Kreme' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Krispy Kreme in the United Kingdom holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This high percentile indicates a strong market presence and significant customer preference compared to competitors like Caledonia Bar, Dylan's, Hutong, Nayaab Buffet Restaurant, TOCA Social, and Fait Maison, all positioned in a similar percentile range.
Customer satisfaction reveals loyalty and brand perception. Monitoring CSAT helps identify areas for improvement and ensures continued customer patronage.
Krispy Kreme in the United Kingdom shows a strong overall customer satisfaction at 81%, a 2.7 percentage point increase year-over-year. Scotland has the highest CSAT at 84% but experienced a decrease of 8.6 percentage points, while Wales and England both show CSAT at 81% with increases of 9.5 and 4.3 percentage points, respectively, indicating positive trends in customer sentiment.
Average check indicates customer spending per visit, revealing pricing power and the effectiveness of upselling strategies. It impacts overall revenue.
Krispy Kreme in the United Kingdom has an overall average check of 12.9 GBP, reflecting a 13.9% increase year-over-year. England shows an average check of 13.4 GBP, while Scotland has an average check of 11.4 GBP. This indicates that customers are spending more per visit compared to the previous year.
Number of outlets indicates brand's reach and accessibility. Increased outlets can enhance market presence, brand visibility, and customer convenience.
Krispy Kreme in the United Kingdom has 100 outlets in England, 12 in Scotland, and 3 in Wales. The distribution of outlets highlights a strong presence in England, with Scotland and Wales having fewer locations. This geographical distribution informs market penetration and potential expansion opportunities.
Identifying top competitors helps in strategic benchmarking. Analyzing cross-visitation patterns reveals customer preferences and potential areas for competitive advantage.
Krispy Kreme in the United Kingdom sees McDonald's as its top competitor with a 15.15% cross-visitation rate. Other key competitors include Starbucks (6.06%), Nando's (5.72%), Costa Coffee (5.39%), and KFC (4.38%). This data highlights that Krispy Kreme customers also frequent these establishments, indicating shared customer base and competitive overlap.
Traffic workload analysis informs staffing and resource allocation. Understanding peak hours ensures efficient operations and optimal customer service.
Krispy Kreme in the United Kingdom experiences peak traffic between 9 AM and 6 PM (hod 9-18), with the highest workload around 1 PM (hod 13) at 55.98%. Traffic is lowest between midnight and 6 AM, suggesting that resource allocation should be aligned with these peak and off-peak hours to maximize efficiency and customer satisfaction.
Consumer segment analysis enables targeted marketing strategies. Understanding gender and generational demographics enhances engagement and brand affinity.
Krispy Kreme in the United Kingdom shows over-representation among women, with an affinity index of 103, and under-representation among men, with an affinity index of 98. Gen Z is highly over-represented (164), Gen X is over-represented (121), while Gen Y is under-represented (83). This affinity data suggests that marketing efforts could be tailored to capitalize on the affinity of women, Gen Z and Gen X.