Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the Australia and how they change over time
See what factors influence Krispy Kreme performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Krispy Kreme is right in the middle
Sample of brands in the same percentile
An analysis of Krispy Kreme' competitors in the Australia
An analysis of Krispy Kreme' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme in Australia holds a market performance percentile of 51, placing it in the average/above average range. This indicates a moderate market standing relative to competitors like DooBoo, Rollys Tarneit, La Cucina Melbourne, Memory Tongue Hotpot, Gami Chicken & Beer and Butchers Buffet.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Krispy Kreme's overall CSAT in Australia is 69%, a decrease of 4.1 percentage points year-over-year. Victoria and Western Australia show the highest CSAT at 75%, while South Australia has the lowest at 49%. CSAT decreased in Victoria, New South Wales and South Australia, but increased in Western Australia and Queensland.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps optimize pricing, promotions, and menu strategies for revenue growth.
The overall average check for Krispy Kreme in Australia is 26.20 AUD, a 15% increase year-over-year. South Australia has the highest average check at 33.50 AUD, while Victoria has the lowest at 22.00 AUD. There was no growth in average check across all states.
Outlet count reflects brand reach and market presence. Tracking this KPI informs expansion strategies and assesses market penetration effectiveness.
Krispy Kreme has the most outlets in South Australia (18), followed by New South Wales (17). Queensland has 10 outlets, Victoria has 9, and Western Australia has 5. This distribution indicates varying levels of market penetration across different states.
Identifying key competitors through cross-visitation patterns helps understand market dynamics and refine competitive strategies for customer acquisition.
Krispy Kreme's top competitors in Australia, based on customer cross-visitation, are McDonald's (25.95%), KFC (12.80%), Hungry Jack's Burgers (10.38%), Guzman y Gomez (7.61%), and Domino's Pizza (3.81%). This indicates a significant overlap in customer base with major fast-food chains.
Analyzing traffic workload by hour reveals peak and off-peak times, enabling optimized staffing, marketing, and resource allocation for efficiency.
Krispy Kreme experiences peak traffic workload between 11 AM and 4 PM, with the highest workload at 1:00 PM (55.15%). Traffic is lowest in the early morning hours, indicating a need for adjusted operational strategies based on hourly demand.
Understanding consumer demographics (gender, generation) enables targeted marketing, product development, and messaging for improved engagement and ROI.
Krispy Kreme's customer base shows a high affinity towards women (84) and Gen Y (141). Men are over-indexed (114), while Gen X is under-indexed (85). This suggests targeted marketing towards women and Gen Y could be particularly effective.