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See what factors influence Krispy Kreme performance in the Australia and how they change over time
See what factors influence Krispy Kreme performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Krispy Kreme' competitors in the Australia
An analysis of Krispy Kreme' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand’s share of foot traffic, revealing competitive strength and customer preference.
Krispy Kreme in Australia holds a leading market position at the 99th percentile. This indicates a strong competitive advantage, reflecting high customer preference compared to peers such as CDMX Brunswick East, Butchers Buffet, SMOKIN JOE'S PIZZA & GRILL, Hashtag Burgers and Waffles, Crystalbrook and La Cucina Melbourne.
Customer satisfaction (CSAT) measures brand perception and loyalty, directly impacting retention and revenue.
Krispy Kreme's overall CSAT in Australia is 65%, a decrease of 9.7 percentage points year-over-year. Queensland shows the highest CSAT at 72% with a 17pp increase, while South Australia has the lowest at 53% with a 28.8pp decrease. CSAT fluctuates between 62.34% and 66.49% from May to July 2025.
Average check reveals spending habits, informing pricing strategies and revenue optimization efforts.
The overall average check for Krispy Kreme in Australia is 27.7 AUD, a 20.8% increase year-over-year. South Australia has the highest average check at 42.8 AUD. The average check values vary between 20.72 AUD and 31.14 AUD from May to July 2025.
Outlet count indicates brand reach and accessibility, directly influencing market penetration and revenue generation.
Krispy Kreme has varying outlet distribution across Australia. South Australia leads with 18 outlets, followed by New South Wales with 16. Queensland has 9 outlets, Victoria has 8, and Western Australia has 5.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge.
McDonald's is the top competitor with a cross-visitation rate of 25.94%. KFC follows at 14.44%, Hungry Jack's Burgers at 11.76%, Guzman y Gomez at 6.68%, and Domino's Pizza at 4.28%. These figures show customer overlap between Krispy Kreme and these brands.
Traffic workload analysis optimizes staffing, inventory, and marketing, enhancing customer experience and operational efficiency.
Krispy Kreme experiences peak traffic between 11:00 AM and 4:00 PM, with the highest workload at 1:00 PM (53.95%). Traffic is lowest between midnight and 5:00 AM. This data informs resource allocation throughout the day.
Consumer segment analysis enables targeted marketing, product development, and tailored customer experiences, boosting engagement and ROI.
Krispy Kreme's customer base shows higher affinity among men (112%) and Gen X (129%). Women are under-indexed (85%). Gen Y are at 99%, Gen Z are at 112%, indicating these groups are over-indexed and represent key demographic segments.