Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the Australia and how they change over time
See what factors influence Krispy Kreme performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Krispy Kreme is right in the middle
Sample of brands in the same percentile
An analysis of Krispy Kreme' competitors in the Australia
An analysis of Krispy Kreme' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance in Australia is average, holding the 53rd percentile. This indicates a moderate market presence. Performance peers in the same range include Brazico Brazilian Churrasco, 500 Degrees Restaurant, Curry Express surfers paradise, The Bavarian, DoDee Paidang, and Pancakes On The Rocks.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and marketing efforts.
McDonald's is the top competitor with 26.09% cross-visitation from Krispy Kreme customers. Other notable competitors include Hungry Jack's Burgers (14.40%), KFC (13.04%), Guzman y Gomez (6.25%), and Subway (4.35%).
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize sales and customer satisfaction.
Krispy Kreme experiences peak traffic between 11 AM and 4 PM, with the highest workload at 1:00 PM (55.64%). Traffic is lowest in the early morning hours, indicating a need for adjusted staffing during off-peak times.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance with key demographics.
Krispy Kreme's customer base in Australia shows a high affinity towards women (86%) and Gen Y (136%). Men are overrepresented (112%). Gen X are also overrepresented (104%).