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Managing Partner, Global Business Development
See what factors influence Kopi Saigon performance in the Malaysia and how they change over time
See what factors influence Kopi Saigon performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kopi Saigon' competitors in the Malaysia
An analysis of Kopi Saigon' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kopi Saigon is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength & customer preference. High market share often correlates with brand leadership and pricing power.
Kopi Saigon is a leading brand in Malaysia's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a high degree of customer preference compared to competitors. Performance peers such as Ayam Penyet Best, 霸王自助火锅 Super Steamboat Restaurant ( Mount Austin branch), Nam Heong Chicken Rice @Jalan Sultan 南香, Big Tas'Tea, JM Bariani House, and 91 Kopidim 玖壹咖啡掂 @91 Sports Arena are in the same percentile range.
CSAT is a direct measure of customer happiness. High CSAT scores often translate into increased loyalty, repeat business, and positive word-of-mouth referrals.
Kopi Saigon's overall customer satisfaction (CSAT) is 83%, a 0.3 percentage point increase year-over-year, indicating improved customer perception. Pahang and Kedah show high CSAT (92% and 90%, respectively) with significant growth. Terengganu, Malacca, and Penang show decreasing CSAT.
Average check reflects spending per customer. Increasing average check can drive revenue growth and indicates customers are buying more per visit.
The overall average check for Kopi Saigon is 18 MYR, a 19.4% increase year-over-year, showing higher customer spending. Terengganu has the highest average check (52.6 MYR). Johor (24.3 MYR), Kedah (18.4 MYR), Penang (15.3 MYR), and Selangor (13.3 MYR) follow.
Competitor analysis helps identify market threats. Understanding competitor strategies allows a brand to refine its offerings and maintain a competitive edge.
ZUS Coffee (8.81%) is the top competitor for Kopi Saigon, based on customer cross-visitation. Other competitors include KFC (4.41%), McDonald's (3.96%), KING KONG RESTAURANT 金刚御厨客栈 (3.08%), and Ayam Gepuk Top Global (2.64%).
Segment analysis enables targeted campaigns. Tailoring marketing to specific groups increases engagement and ROI by addressing unique needs and preferences.
Kopi Saigon's customer base shows a higher affinity among women (107) and Gen X (116), indicating stronger engagement compared to the average consumer. Men (94) and Gen Z (79) are under-indexed, suggesting lower engagement. Gen Y is around average (100).