Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kopi Saigon performance in the Malaysia and how they change over time
See what factors influence Kopi Saigon performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kopi Saigon' competitors in the Malaysia
An analysis of Kopi Saigon' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Kopi Saigon is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Kopi Saigon's market performance is at the 50th percentile in Malaysia's Cafe & Restaurants industry, indicating an average market standing. Peers like Young Sanna Mee, Andra By Gula Cakery, DITAN HOT POT(MELAKA)地摊火锅, 蜀大侠火锅 ShuDaXia Hotpot - Austin JB, Ditan Hot Pot (Puchong) 地摊火锅, and LèTen Chinese Muslim Restaurant @ Mitsui Outlet Park share a similar position.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Kopi Saigon's overall customer satisfaction is 80%, a 5.2 percentage point decrease year-over-year. Pahang shows the highest satisfaction at 92% with a 20.5 percentage point increase, while Penang has the lowest at 78% with a significant decrease of 22.2 percentage points. This suggests regional variations in customer experience.
Average check indicates customer spending per visit, crucial for revenue forecasting and profitability analysis.
The average check for Kopi Saigon varies by state. Terengganu has the highest average check at 40.7 MYR, while Selangor has the lowest at 14.8 MYR. There is no overall average check value or year-over-year comparison available, but the trend shows a decrease from 19.69 MYR in June to 16.25 MYR in August 2025.
Outlet count reflects brand reach and market penetration, influencing accessibility and brand visibility.
Kopi Saigon has the most outlets in Selangor (30), followed by Kuala Lumpur (9) and Penang (8). Terengganu and Johor each have 7 outlets. This distribution indicates a concentration of Kopi Saigon's presence in Selangor and Kuala Lumpur.
Identifying key competitors allows for strategic benchmarking and competitive advantage development.
Kopi Saigon's top competitors based on customer cross-visitation are ZUS Coffee (8.92%), The Coffee Bean & Tea Leaf (3.82%), McDonald's (3.82%), KFC (3.18%), and 4Fingers Crispy Chicken (2.55%). This indicates that customers who visit Kopi Saigon also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Kopi Saigon experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6 PM (54.65%). Traffic is significantly lower during early morning hours. This data helps optimize staffing and resource allocation.
Understanding consumer demographics enables targeted marketing and product development strategies.
Kopi Saigon's customer base shows a higher affinity towards women (113) compared to men (88). Among generations, Gen X shows the highest affinity (145), followed by Gen Y (98) and Gen Z (72). This suggests that Kopi Saigon is particularly popular among Gen X women.