Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Häagen-Dazs performance in the Spain and how they change over time
See what factors influence Häagen-Dazs performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of Häagen-Dazs' competitors in the Spain
An analysis of Häagen-Dazs' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Häagen-Dazs is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference.
Häagen-Dazs in Spain has a market performance percentile of 99, indicating a leading position. This means it attracts significantly more customers than most competitors in the Cafe & Restaurants industry. Its performance peers within a similar percentile range (99) include La Terrazza, Grill Corner, Pizzería Mar y Lluvia Alcampo La Laguna, Mar i Terra Arenas, La Fonda, and Carmela.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty, repurchase rates, and positive word-of-mouth, crucial for growth.
Häagen-Dazs in Spain shows a high overall CSAT of 91%, a 3.4 percentage point increase year-over-year. Valencian Community has the highest CSAT at 95%, while other regions show a decrease compared to the previous year. This indicates strong positive perception overall, with regional variations needing attention.
Outlet count indicates brand's physical presence, market reach, and potential revenue streams across different regions.
Häagen-Dazs has 13 outlets in Andalusia, the most in Spain. Valencian Community has 11, Community of Madrid has 5. Other regions have significantly fewer. This reveals a concentration of Häagen-Dazs presence in Andalusia and Valencian Community.
Understanding competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
Customers of Häagen-Dazs in Spain also frequently visit Burger King (4.88%), McDonald's (3.34%), Popeyes Famous Louisiana Chicken (3.08%), VIPS (2.57%), and Five Guys (2.31%). This suggests that while Häagen-Dazs is in the Cafe & Restaurants industry, fast-food chains attract a portion of its customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing, targeted promotions, and optimized customer experience.
Traffic workload at Häagen-Dazs in Spain peaks between 12:00 and 21:00, with the highest traffic around 17:00. There's minimal activity between 0:00 and 8:00. This indicates the majority of customers visit Häagen-Dazs during afternoon and evening hours.
Analyzing consumer segments allows tailoring marketing to specific demographics, enhancing engagement, and maximizing campaign effectiveness.
Women show a higher affinity (108 index) for Häagen-Dazs in Spain compared to men (93 index). Gen Y (124 index) and Gen Z (115 index) show higher affinity compared to Gen X (64 index). This data suggests that younger generations engage more with the brand.