Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Kong Dog performance in the United States and how they change over time
See what factors influence Kong Dog performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kong Dog' competitors in the United States
An analysis of Kong Dog' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kong Dog is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kong Dog holds a leading market performance percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong competitive position and significant customer preference within the Cafe & Restaurants industry in the United States. Performance peers include Fluffies Hot Chicken, Cantina Laredo, Papa's Pizza, Brooker's Founding Flavors Ice Cream, Tender Greens and BK Khan BBQ all with the same percentile.
CSAT is crucial for understanding customer loyalty and predicting future revenue. It helps identify areas for improvement in service and product quality.
Kong Dog's overall customer satisfaction (CSAT) is 77%, a decrease of 13 percentage points year-over-year. Illinois shows a CSAT of 82%, while Massachusetts shows 65%. New York and New Jersey both show 50%. This indicates a decline in customer sentiment compared to the previous year, with considerable regional variation in customer satisfaction levels.
Average check indicates how much customers spend per visit, which is vital for revenue forecasting and profitability analysis.
Kong Dog's overall average check is $15.60, an increase of 11.1% year-over-year. Massachusetts has the highest average check at $26.60. This shows an increase in customer spending per transaction, suggesting successful upselling or price adjustments.
Outlet count reflects brand reach and market penetration. It indicates potential revenue streams and brand visibility across different regions.
Kong Dog has 11 outlets in Illinois, 5 in Massachusetts, 4 in New York, 3 in New Jersey, and 2 each in Virginia and Pennsylvania, with 1 each in Indiana and Nebraska. This distribution highlights Illinois as the brand's strongest market in terms of outlet presence.
Competitor analysis helps understand market dynamics and identify opportunities for differentiation and gaining a competitive edge.
Kong Dog's top competitors based on customer cross-visitation are McDonald's (10.87%), Dunkin' (5.80%), Starbucks (5.80%), Taco Bell (5.07%), and Popeyes Louisiana Kitchen (4.35%). These brands represent significant alternatives in the minds of Kong Dog's customer base.
Understanding traffic workload helps optimize staffing, manage inventory, and ensure efficient service during peak hours.
Kong Dog experiences peak traffic workload between 11:00 AM and 5:00 PM, with the highest workload at 4:00 PM (54.40). Traffic is minimal between 4:00 AM and 6:00 AM. This data indicates the optimal hours for staffing and promotional efforts.
Analyzing consumer segments enables targeted marketing and product development, increasing campaign effectiveness and customer engagement.
Kong Dog's consumer base shows affinity indexes of 100 for both Women and Men. Gen Z has the highest affinity (184), followed by Gen Y (139). Gen X is under-indexed (25). This suggests that Kong Dog resonates strongly with younger generations.