Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Komagene performance in the Turkey and how they change over time
See what factors influence Komagene performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Komagene' competitors in the Turkey
An analysis of Komagene' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Komagene is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the Cafe & Restaurants sector.
Komagene holds a leading market performance percentile of 99 in Turkey's Cafe & Restaurants industry, indicating a top position. This high percentile signifies strong customer preference compared to peers like Mado, Kahve Dünyası, and BigChefs.
Customer satisfaction (CSAT) measures brand perception, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for service and product improvement.
Komagene's overall customer satisfaction is 56%, a decrease of 2.1 percentage points year-over-year. Central Anatolia Region shows the highest CSAT (62%), while the Aegean Region experienced the most significant decline. Recent months shows CSAT between 54.74 and 57.49.
Average check reflects customer spending habits and pricing strategy effectiveness. Monitoring it aids in revenue forecasting and menu optimization.
Komagene's average check is 206.9 TRY, with a 43.8% increase year-over-year. Southeastern Anatolia Region has the highest average check (258.2 TRY). The average check was between 197.84 and 214.86 TRY.
Outlet count indicates brand reach and market penetration. Expansion trends reflect growth strategy and investment in new locations.
Komagene has the largest number of outlets in Central Anatolia Region (658) and Marmara Region (639). This shows strong regional presence and established infrastructure in these areas. Eastern Anatolia Region has the least number of outlets, 121.
Identifying top competitors reveals direct threats and market share dynamics, guiding strategic positioning and competitive advantage efforts.
Komagene's top competitors based on cross-visitation are Köfteci Yusuf (9.52%), Starbucks (4.45%), Burger King (4.21%), McDonald's (3.30%), and Domino's Pizza (2.53%). This indicates potential customer overlap and competitive pressure from these brands.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Komagene experiences peak traffic workload between 17:00 and 21:00, with a maximum at 21:00 (54.03). Traffic is significantly lower during the early morning hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning, enhancing engagement and ROI.
Komagene's consumer base shows high affinity among women (70%). Gen X shows an affinity index of 106, while Gen Y and Gen Z are slightly under-indexed with 94 and 95, respectively. These insights inform tailored campaigns.