Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Komagene performance in the Turkey and how they change over time
See what factors influence Komagene performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Komagene is in the top 20% of brands
Sample of brands in the same percentile
An analysis of Komagene' competitors in the Turkey
An analysis of Komagene' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Komagene's market performance is at the 80th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in a similar range include Popeyes Louisiana Kitchen, Kahve Dünyası, Mado, Domino's Pizza, Quick China, and BigChefs.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Komagene's overall customer satisfaction is 57%, a decrease of 3.2 percentage points year-over-year. Central Anatolia Region shows the highest satisfaction at 63%, while the Aegean Region has the lowest at 54%. Most regions experienced a decrease in satisfaction, except for the Mediterranean Region, which saw a slight increase.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Komagene's overall average check is 206.8 TRY, a 43.6% increase year-over-year. The Southeastern Anatolia Region has the highest average check at 258.2 TRY. This indicates increased spending per customer compared to the previous year.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Komagene has the highest number of outlets in the Marmara Region (749), followed by the Central Anatolia Region (708). This distribution highlights key areas of operation and potential for further expansion in other regions.
Identifying key competitors helps refine strategies, understand market dynamics, and capture market share.
Komagene's top competitors based on customer cross-visitation are Köfteci Yusuf (9.55%), Starbucks (4.46%), Burger King (4.22%), McDonald's (3.31%), and Domino's Pizza (2.54%). This reveals the competitive landscape and customer preferences for similar dining options.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Komagene experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 21:00 (53.65%). Traffic is significantly lower during early morning hours. This data informs operational decisions to match demand.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Komagene's customer base shows a high affinity for women (index 74) and men (index 116). Among generations, Gen X is overrepresented (index 106), while Gen Y (index 94) and Gen Z (index 95) are underrepresented, suggesting targeted marketing adjustments may be beneficial.