Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KOI Thé performance in the Thailand and how they change over time
See what factors influence KOI Thé performance in the Thailand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KOI Thé' competitors in the Thailand
An analysis of KOI Thé' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KOI Thé is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the industry.
KOI Thé holds the 94th percentile in Thailand's Cafe & Restaurants industry, indicating a leading market performance. This strong position signifies KOI Thé attracts more customers than most competitors. Peers in similar range: Thai Duck Noodle Soup, itim.nuar, Ruaen Thara Restaurant, Ruen Ros, Bạng Baw Roti & Tea, Kai Chef House.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and accessibility to customers.
KOI Thé has a presence in multiple provinces within Thailand. Samut Prakan Province has the highest number of outlets (2), followed by Pathum Thani, Chiang Mai, Ubon Ratchathani and Chanthaburi Province with one outlet each. Expansion efforts should focus on regions with high consumer demand.
Identifying key competitors enables strategic benchmarking and understanding of competitive dynamics within the market.
KOI Thé's main competitors in Thailand include MK Restaurant, Café Amazon, Starbucks, Dairy Queen, and McDonald's. Each of these brands also attract KOI Thé's customers, with cross-visitation rates ranging from 17.65% to 23.53%. Understanding these patterns can help KOI Thé refine its competitive strategy.
Traffic workload analysis optimizes staffing, marketing, and inventory management based on peak and off-peak hours.
KOI Thé experiences peak traffic between 10 AM and 8 PM, with the highest workload observed around 5 PM. Traffic is minimal during early morning and late night hours. Operational strategies should be adjusted to accommodate these peak hours to maximize customer satisfaction.
Understanding consumer segments allows tailoring marketing efforts to specific demographic groups, maximizing relevance and impact.
KOI Thé's customer base shows a high affinity towards women (95) and men (103). Gen Y exhibits a very high affinity (155), while Gen X (40) and Gen Z (38) are under-indexed. This information can inform marketing campaigns targeting specific demographics.