Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence King Taco performance in the United States and how they change over time
See what factors influence King Taco performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
King Taco is right in the middle
Sample of brands in the same percentile
An analysis of King Taco' competitors in the United States
An analysis of King Taco' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
King Taco's market performance is at the 45th percentile, indicating a below average/lagging position. This suggests that King Taco captures less foot traffic compared to many competitors. Performance peers in the same percentile range include La Panadería Bakery Café, Jaggers, Iron Hill Brewery & Restaurant, Batters & Brunch, Abuelo's Mexican Restaurant, and mezeh.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, impacting loyalty and brand reputation.
King Taco's overall customer satisfaction is 59%, a 2.1 percentage point increase year-over-year. In California, the CSAT is also 59%, with a similar increase. The CSAT trend shows fluctuations, peaking in June 2025 and decreasing through August 2025.
Average check reveals how much customers spend per visit, influencing revenue and profitability.
King Taco's overall average check is $20.40, a 10.3% decrease year-over-year. In California, the average check is also $20.40. The average check fluctuated between June and August 2025, peaking in July.
Number of outlets indicates brand reach and market presence, affecting accessibility and brand awareness.
King Taco has 24 outlets in California, along with 1 outlet each in South Carolina, Colorado and Washington. The majority of King Taco's presence is concentrated in California.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
King Taco's top competitors based on cross-visitation are In-N-Out Burger (14.64%), McDonald's (14.64%), Starbucks (9.13%), Jack in the Box (8.56%), and El Pollo Loco (6.27%). This indicates that customers who visit King Taco also frequently visit these brands.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better service.
King Taco experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 1 PM. Traffic is minimal between 3 AM and 7 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
King Taco's consumer base shows a higher affinity among men (Index 131) compared to women (Index 68). Among generations, Gen X shows the highest affinity (Index 118), followed by Gen Y (Index 99) and Gen Z (Index 80).