Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Kimly performance in the Singapore and how they change over time
See what factors influence Kimly performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kimly' competitors in the Singapore
An analysis of Kimly' competitors in the Singapore
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kimly is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile is brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kimly holds a leading position in Singapore's Cafe & Restaurants industry with a market performance percentile of 97.00, placing it in the top 3%. This indicates a strong market presence relative to its peers. Performance peers in the same percentile range include Nanta BBQ, GyoGyo Japanese Grilled Fish & Sukiyaki, La Bottega Enoteca, Seafood Bucket, Kazo and d.o.c.
Competitor analysis helps understand the competitive landscape, identify key rivals, and benchmark performance against industry peers.
Kimly's top competitors, based on cross-visitation, are McDonald's (14.08%), Burger King (7.75%), Kopitiam (6.34%), KFC (6.34%), and Food Centre (4.23%). This indicates that customers who visit Kimly also frequent these establishments, reflecting shared customer preferences and potential areas of direct competition.
Traffic workload analysis identifies peak hours, enabling efficient staffing, resource allocation, and optimized service delivery.
Kimly experiences the highest traffic workload between 18:00 and 20:00, peaking at 53.42% at 19:00. The lowest traffic occurs between 1:00 and 5:00. This workload data informs staffing and operational decisions to meet customer demand effectively throughout the day.
Understanding consumer segments allows targeted marketing, tailoring products and messaging to specific demographic groups.
Kimly's customer base shows a higher affinity towards women (63%, under-indexed) and a very high affinity towards men (130%, over-indexed). Among generations, Gen X demonstrates a very high affinity (225%, over-indexed), while Gen Y (82%, under-indexed) and Gen Z (49%, under-indexed) are less represented. These affinity values suggest the relative engagement of each group, rather than the segment's absolute size.