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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kimly performance in the Singapore and how they change over time
See what factors influence Kimly performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Kimly is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of Kimly' competitors in the Singapore
An analysis of Kimly' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kimly's market performance is in the lower 44%, indicating a below average market standing. This suggests Kimly captures less foot traffic compared to its competitors. Performance peers in the same percentile include Ramen Story, Sofnade, GOPIZZA, Cheeselads Singapore, Palapa Indonesian Fast Food, and 超赞甜品 Chowzan Dessert.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Kimly's top competitors based on customer cross-visitation are McDonald's (11.97%), Burger King (5.98%), Kopitiam (5.13%), KFC (4.27%), and Starbucks (4.27%). This indicates a significant overlap in customer base, particularly with fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding traffic patterns optimizes operational efficiency and customer service.
Kimly experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload at 7:00 PM (52.24%) and 8:00 PM (53.09%). The lowest traffic workload occurs between 1:00 AM and 5:00 AM. This data can inform staffing and promotional strategies.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Kimly's customer base shows a high affinity for women (77%) and men (120%). Among generations, Gen X (77%) and Gen Y (91%) show moderate affinity, while Gen Z (45%) is under-indexed. This suggests marketing should focus on women and men, and Gen X and Y.