Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Killer Burger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Killer Burger performance in the United States and how they change over time
See what factors influence Killer Burger performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Killer Burger' competitors in the United States
An analysis of Killer Burger' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance indicates brand strength, reflecting customer preference and competitive positioning within the Cafe & Restaurants industry.
Killer Burger's market performance is in the top 1% of brands, signaling a leading position. This high percentile indicates strong customer preference and competitive strength. Performance peers in the same percentile include Terralina Crafted Italian, WaBa Grill, Vistamar, Häagen-Dazs, Gator's Dockside, and Marugame Udon.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty, impacts brand reputation, and drives revenue growth through repeat business.
Killer Burger's overall CSAT is 84%, up 2.7 percentage points year-over-year, indicating improved customer happiness. Oregon leads with 86% satisfaction, while Idaho shows a decrease to 83%. Washington's CSAT is at 82% with a slight increase. The CSAT trend shows fluctuations between 82.02% and 85.20% from May to July 2025.
Average check reveals spending patterns, crucial for pricing strategies and revenue forecasting, directly impacting profitability.
The overall average check for Killer Burger is $18.5, a 6.1% increase year-over-year, suggesting customers are spending more. Texas has the highest average check at $24, while Washington has the lowest at $17.2. Idaho's average check is $19.4, and Oregon's is $18. The average check fluctuated between $17.86 and $19.34 from May to July 2025.
Outlet count reflects expansion and market reach, indicating brand growth and customer accessibility across different regions.
Killer Burger has 17 outlets in Oregon, showcasing its strongest presence there. Washington has 4 outlets, while Texas and Idaho each have 1. This distribution highlights Oregon as the primary market, with smaller footprints in Washington, Texas, and Idaho.
Identifying competitors is key for strategic positioning, helping to understand market dynamics and improve competitive advantage.
Killer Burger's top competitors based on customer cross-visitation are McDonald's (7.68%), Dutch Bros Coffee (5.54%), Taco Bell (5.36%), Starbucks (5.18%), and Wendy's (4.11%). These brands attract Killer Burger's customers, indicating shared customer base and competitive overlap.
Traffic workload insights enable efficient staffing and resource allocation, optimizing operations during peak hours to enhance customer experience.
Killer Burger's traffic workload peaks between 12 PM and 6 PM, reaching its highest point around 1 PM (73.93%). There is minimal traffic before 10 AM and after 10 PM. This data suggests the busiest hours are during lunch and dinner times, requiring appropriate staffing levels.
Analyzing consumer segments allows targeted marketing, tailoring strategies to resonate with specific demographics for increased engagement.
Killer Burger's customer base shows a higher affinity for women (80%) and men (118%). Gen X (116%) shows high affinity, while Gen Y (94%) and Gen Z (87%) are under-indexed. This indicates a potential opportunity to better engage Gen Y and Gen Z consumers.