Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Turkey and how they change over time
See what factors influence KFC performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Turkey
An analysis of KFC' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the lower 36% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
KFC Turkey's market performance is in the lower 36%, indicating a below average market standing. This suggests that KFC captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Zeynepp Restaurant & Cafe & Patisserie Kahvalti Polonezköy, Kokoreççi Hilmi, Assos Bohemian Cafe Restaurant, Tarihi Polatlı Çorbacısı BP, BULANCAK PiDE RESTAURANT, and Pizza Rucola.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception, which directly impacts revenue and growth.
KFC Turkey's overall customer satisfaction is 23%, a 1.9 percentage point increase year-over-year. However, in the Marmara Region, CSAT is 14%, a decrease of 7.9 percentage points. This mixed performance suggests improvements in overall customer experience, but a decline in satisfaction specifically within the Marmara Region.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer willingness to spend at the restaurant.
The overall average check for KFC Turkey is 542.8 TRY, a 47.2% increase year-over-year, suggesting customers are spending more per visit. In the Marmara Region, the average check is 631.7 TRY, with no growth compared to the previous year. This indicates higher spending in Marmara, but no recent increase.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue generation across regions.
KFC Turkey has 14 outlets in the Marmara Region, 4 in the Aegean Region, 3 in the Southeastern Anatolia Region, 2 each in the Central Anatolia, Mediterranean, and Eastern Anatolia Regions, and 1 in the Black Sea Region. This distribution highlights a strong presence in the Marmara Region, with varying levels of presence in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation.
KFC Turkey's top competitors based on cross-visitation are Köfteci Yusuf (15.19%), McDonald's (10.13%), Starbucks (8.86%), Burger King (7.59%), and Popeyes Louisiana Kitchen (6.33%). This indicates that customers who visit KFC also frequently visit these brands, suggesting they are direct competitors for the same customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and revenue.
KFC Turkey experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic around 4:00 PM (50.21%). Traffic is minimal between midnight and 9:00 AM. This data suggests that KFC should focus staffing and resources during peak hours to maximize efficiency and customer satisfaction.
Understanding consumer segments allows for targeted marketing, product development, and personalized experiences, enhancing customer engagement and loyalty.
KFC Turkey's consumer base shows a high affinity among women (74%) and men (117%). Gen X (139%) and Gen Y (114%) also show high affinity. This suggests that KFC resonates strongly with these demographic groups, indicating effective marketing or product appeal to these segments.