Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Turkey and how they change over time
See what factors influence KFC performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 3% of brands
Sample of brands in the same percentile
An analysis of KFC' competitors in the Turkey
An analysis of KFC' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Turkey holds a leading position with a market performance percentile of 97, placing it in the top 3% of brands. This indicates a strong market presence and significant customer preference compared to competitors. Performance peers within the same percentile range include: Gardaş Cağ Kebap, FETTAH USTA ÇORBA KEBAP & PİZMACUN, Maare Restaurant & Cocktail Bar, Selimiye Köşe, Taş Konak Restaurant, مطعم الحاج عثمان - مهلبيه.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting customer retention and overall business growth.
KFC's overall CSAT in Turkey is 26%, showing a 5.2 percentage point increase year-over-year. The Mediterranean Region demonstrates high satisfaction (36%), while the Marmara Region shows lower satisfaction (14%) with a decrease of 8 percentage points. This suggests regional variations in customer experiences that need investigation.
Average check (AvgCheck) indicates customer spending per visit, reflecting pricing strategy and customer purchasing behavior.
KFC's overall average check in Turkey is 542.8 TRY, showing a significant increase of 47.1% year-over-year. The Marmara Region has an average check of 631.7 TRY. The trend line for average check has decreased over the three month period, from 725 TRY to 310 TRY.
Number of outlets reflects brand reach and expansion, indicating market penetration and accessibility for customers.
KFC in Turkey has a total of 26 outlets. The Marmara Region has the highest number of outlets (14), indicating a strong regional presence. Other regions have fewer outlets, suggesting potential areas for expansion.
Competitor analysis reveals key players and customer preferences, informing competitive strategies and market positioning.
KFC's top competitors in Turkey, based on cross-visitation, are Köfteci Yusuf (15.19%), McDonald's (10.13%), Starbucks (8.86%), Burger King (7.59%), and Popeyes Louisiana Kitchen (6.33%). This highlights the brands that KFC customers also frequent, indicating shared customer bases and competitive overlaps.
Traffic workload reveals peak hours, optimizing staffing, inventory, and promotions for better customer experience.
KFC's traffic workload in Turkey peaks between 11:00 and 21:00, with the highest traffic between 14:00 and 19:00. This indicates when KFC outlets are busiest, informing operational decisions such as staffing and inventory management.
Consumer segments targeting by gender and generation allows for targeted marketing and product development.
KFC's consumer base in Turkey shows high affinity from women (67%) and men (117%). This indicates a disproportionate interest, or engagement, from these groups. The brand is popular with Gen X (139%) and Gen Y (114%).