Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Maxim's performance in the China and how they change over time
See what factors influence Maxim's performance in the China and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maxim's' competitors in the China
An analysis of Maxim's' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Maxim's is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's foot traffic share, indicating competitive strength and customer preference within its industry.
Maxim's holds a leading market performance with a percentile of 98.00, placing it in the top 2% of brands. This shows strong customer preference compared to peers like ATAS, Café Bohème TKO, TamJai SamGor, Kwan Kee Claypot Rice, UURO Modern European, and Fulum Palace, who share this percentile.
Outlet count indicates brand reach and expansion. Growth reflects investment, market penetration, and accessibility to consumers.
Maxim's has 2 outlets in Guangdong Province, China. Data on the growth value or type is not available, so the changes can not be analyzed.
Identifying top competitors helps a brand understand its competitive landscape and strategic opportunities. Cross-visitation shows shared customer base.
McDonald's (25.00%) is the top competitor for Maxim's, as 25% of Maxim's customers also visit McDonald's. Other significant competitors include KFC (11.11%), 大家樂 (11.11%), Starbucks (11.11%), and 大快活 (8.33%).
Understanding traffic workload by hour (HoD) enables optimized staffing, marketing, and resource allocation to meet peak customer demand.
Maxim's experiences peak traffic workload between 11:00 AM and 2:00 PM, reaching its highest point at 64.63% around 1:00 PM. Traffic starts increasing around 6:00 AM, peaks in the early afternoon, and then declines from 3:00 PM onwards, with minimal activity between 10:00 PM and 6:00 AM.
Analyzing consumer segments (Gender & Generation) enables tailored marketing and positioning, improving engagement by addressing unique needs and preferences.
Maxim's customer base shows a higher affinity towards women (66%) compared to men (120%). Among generations, Gen Z (133%) and Gen Y (116%) are overrepresented, suggesting high affinity, while Gen X (81%) is underrepresented, indicating lower affinity.