Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Canada and how they change over time
See what factors influence KFC performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Canada
An analysis of KFC' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC, with a Market Performance of 99 in Canada, holds a leading position in the Cafe & Restaurants industry, placing it in the top 1% of brands. This high percentile suggests a strong market presence and customer preference compared to its performance peers like Pizza Pizza, Pizza Hut, Boston Pizza, Mandarin Restaurant, Swiss Chalet and JOEY.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business. Increased CSAT often correlates with revenue growth.
KFC in Canada shows a positive trend in customer satisfaction, with an overall CSAT of 66%, an increase of 8.3 percentage points year-over-year. CSAT varies by province, with Northwest Territories having the highest CSAT (100%) and Quebec the lowest (65%). This indicates a generally positive customer experience with areas for improvement in specific regions.
Average check (transaction value) indicates customer spending per visit. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
The average check for KFC in Canada is CAD 28.5, showing a 4.9% increase year-over-year. Prince Edward Island has the highest average check at CAD 30.8, while Ontario's average check is CAD 28.8. Fluctuations in average check indicate changes in customer spending habits across different regions.
Outlet count reflects brand reach and market penetration. Tracking outlets informs expansion strategies and regional market share assessment.
KFC has a significant presence in Canada, with the highest number of outlets located in Ontario (245). Alberta follows with 113 outlets, and Quebec with 77. This distribution indicates regional market priorities and areas with growth potential.
Identifying main competitors by cross-visitation helps refine marketing strategies and understand customer choices within the competitive landscape.
KFC's top competitors in Canada, based on cross-visitation, are Tim Hortons (21.07%), McDonald's (16.46%), A&W Canada (6.96%), Taco Bell (6.67%), and Subway (5.55%). A high percentage of KFC customers also visit these brands, revealing direct competition for customer traffic.
Analyzing traffic workload by hour optimizes staffing and resource allocation, ensuring efficient service during peak times and minimizing operational costs.
Traffic workload at KFC in Canada peaks between 11:00 and 20:00, with the highest activity at 17:00 (67.99). The lowest traffic is observed between 1:00 and 8:00. This pattern informs staffing and resource management to meet demand effectively.
Consumer segment insights by gender and generation drive targeted marketing. Affinity shows segment preference, informing relevant and resonating campaign strategies.
KFC's consumer base in Canada shows a stronger affinity towards women (78%) compared to men (115%). Among generations, Gen Z shows a slightly higher affinity (101%) compared to Gen X (97%) and Gen Y (98%). This data suggests targeted marketing strategies focused on these key demographic segments could be effective.
Cafés & Restaurants