Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Kerby's Koney Island performance in the United States and how they change over time
See what factors influence Kerby's Koney Island performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kerby's Koney Island' competitors in the United States
An analysis of Kerby's Koney Island' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kerby's Koney Island is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Kerby's Koney Island holds a leading market performance at the 98th percentile. This indicates a strong competitive position, attracting a significant customer base. Performance peers include Your Mother's House, Rossotti’s Alpine Inn, Locos X Grill Doral, Boathouse Rotisserie & Raw Bar, Hacienda Ramirez Cruz and Matcha Panda Cafe.
Customer satisfaction (CSAT) gauges customer happiness with a brand, directly impacting loyalty, reputation, and revenue growth.
Kerby's Koney Island demonstrates strong customer satisfaction with an overall CSAT of 72%, a 9.5 percentage point increase year-over-year. In Michigan, the CSAT is also 72%, reflecting consistent satisfaction across locations.
Average check (transaction value) indicates spending per customer, influencing revenue and profitability. It informs pricing and upselling strategies.
The average check for Kerby's Koney Island is $15 USD, reflecting an 11.5% decrease year-over-year. The average check in Michigan mirrors the overall average. Strategies to increase customer spending may be beneficial.
Number of outlets indicates brand reach and market presence, crucial for accessibility, growth, and overall brand visibility.
Kerby's Koney Island has 15 outlets in Michigan. This indicates a focused regional presence for the brand.
Competitor analysis identifies key players vying for the same customers, enabling strategic differentiation and competitive advantage.
Kerby's Koney Island's top competitors include McDonald's (18.49% cross-visitation), Wendy's (8.90%), Taco Bell (7.53%), Little Caesars Pizza (7.53%), and Olive Garden Italian Restaurant (7.53%). This highlights direct competitors for customer foot traffic.
Traffic workload by hours reveals peak times, enabling efficient staffing, resource allocation, and optimized customer experience.
Kerby's Koney Island experiences peak traffic between 11 AM and 1 PM, with a gradual increase starting at 7 AM. Traffic diminishes after 7 PM, and there is no traffic between 9 PM and 7 AM. This data can inform staffing and promotional strategies.
Understanding consumer segments informs targeted marketing and positioning strategies, improving engagement and ROI by tailoring to specific demographics.
Kerby's Koney Island has a higher affinity with women (92) than men (108). Among generations, affinity is higher for Gen X (92), Gen Y (94), and Gen Z (23). Marketing strategies should consider these segment differences.