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Managing Partner, Global Business Development
See what factors influence KeBurros performance in the Mexico and how they change over time
See what factors influence KeBurros performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KeBurros' competitors in the Mexico
An analysis of KeBurros' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KeBurros is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's foot traffic share, showing competitive strength and customer preference in the Cafe & Restaurants industry.
KeBurros, with a Market Performance percentile of 98, is a leading brand, placing it in the top 2% of Cafe & Restaurants in Mexico. This indicates strong customer preference. Peers include Manifesto, Chih'ua tacos y cortes Periférico de la juventud, Ancestral Cocina Tradicional, La Casa de Doña Ines, Expendio Tradición, and Asadero Dario.
CSAT reflects customer happiness, vital for loyalty and growth. Monitoring changes identifies satisfaction drivers or issues needing attention.
KeBurros' overall customer satisfaction is 56%, a decrease of 14 percentage points year-over-year, indicating a potential decline in service quality or customer experience. Satisfaction in Sonora is 66% with a 12.8 percentage point increase, while Jalisco shows 53% with a significant decrease of 36 percentage points, suggesting regional variations in performance.
Average Check is a key revenue indicator. Monitoring it helps assess pricing strategies and identify upsell opportunities.
KeBurros' overall average check is 254.4 MXN, a 4.6% increase year-over-year, indicating customers are spending slightly more per visit. Sonora's average check is 247.9 MXN with no growth. The average check increased from 216.67 MXN to 329.17 MXN between May and June 2025.
Outlet count shows brand reach. Growth indicates expansion, while stagnation or decline needs investigation for market share.
KeBurros has a total of 15 outlets, with the majority (9) located in Sonora. Jalisco has 2 outlets, while San Luis Potosí, Coahuila, Baja California, and Nuevo León each have 1 outlet. This distribution highlights Sonora as a key market.
Understanding competitors is crucial for strategic decisions. Identifying overlapping customer bases enables targeted marketing and differentiation.
KeBurros' customers also frequent Carl's Jr. (10.42%), Starbucks (6.25%), Caffenio (6.25%), Restaurant Elba (4.17%), and Little Caesars (4.17%). Carl's Jr. represents a substantial overlap in customer base.
Traffic workload patterns inform staffing and marketing. Understanding peak hours allows efficient resource allocation and promotional targeting.
KeBurros experiences peak traffic between 17:00 and 21:00, with the highest workload around 20:00 (62.89%). Traffic is minimal in the early morning hours. This data indicates the optimal staffing levels and targeted promotions during the evening peak.
Understanding consumer segments allows targeted marketing and positioning. Affinity insights help tailor messaging and product offerings to specific groups.
KeBurros' customer base shows a high affinity for Women (index 72) and a significant over-representation of Men (index 121). Gen Y is also a key demographic (index 86), though under-indexed. These affinity values suggest targeted marketing focused on these segments is recommended.