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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KAMU KAMU performance in the Thailand and how they change over time
See what factors influence KAMU KAMU performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
KAMU KAMU is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of KAMU KAMU' competitors in the Thailand
An analysis of KAMU KAMU' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KAMU KAMU's market performance is in the lower 38% in Thailand's Cafe & Restaurants industry. This below average position indicates a need to improve its market standing. Performance peers in the same range include كيو&ايه Q&A, Kurozaki Cafe 黒崎, Bamee Kon Sae Lee - บะหมี่คนแซ่ลี ทองหล่อ, ส้มตำอิหยังวะ งามวงศ์วาน47, Surf & Turf Beach Club & Restaurant, and Raan Jay Fai.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
KAMU KAMU's overall customer satisfaction (CSAT) is 45%, a significant decrease of 27.8 percentage points year-over-year. In Nonthaburi Province, CSAT is 38%, down 40.5 percentage points. This decline indicates a critical need to address customer concerns and improve service quality to regain customer trust and loyalty.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
KAMU KAMU has 16 outlets in Nonthaburi Province, 7 in Samut Prakan and Nakhon Pathom, and 5 in Pathum Thani. Other provinces have fewer outlets. This distribution highlights Nonthaburi as a key market, while other provinces represent opportunities for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
KAMU KAMU's top competitors are Café Amazon (9.62% cross-visitation), Starbucks (7.69%), Cha Tra Mue (7.69%), Swensen's (5.77%), and KFC (5.77%). This indicates that customers who visit KAMU KAMU also frequent these brands, suggesting a need to differentiate and capture a larger share of customer visits.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
KAMU KAMU experiences peak traffic between 10 AM and 6 PM, with the highest workload around 12 PM. Traffic is minimal before 6 AM and after 9 PM. This data suggests optimal staffing levels should be maintained during peak hours to ensure efficient service and customer satisfaction.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
KAMU KAMU's customer base shows high affinity for women (index 99) and men (index 101). Gen Y shows the highest affinity (index 114), while Gen X (index 65) and Gen Z (index 94) are under-indexed. This suggests marketing should focus on Gen Y, while strategies to engage Gen X and Gen Z should be explored.