Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KAMU KAMU performance in the Thailand and how they change over time
See what factors influence KAMU KAMU performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KAMU KAMU' competitors in the Thailand
An analysis of KAMU KAMU' competitors in the Thailand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KAMU KAMU is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
KAMU KAMU holds a leading market position at the 98th percentile. This shows high foot traffic share in Thailand's Cafe & Restaurants industry, marking it as a top performer. Peers in this range include Pa Lek Boat Noodle, Tandoori King, Tanaka Suisan, Slow Bar Rooftop, Hotaru 119 Omakase, and ทวีโชคหมูกะทะ สาขา 12 สวนหลวง ร.9 Taweechok Mookata, Branch 12 Suan Luang Rama 9.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Overall customer satisfaction for KAMU KAMU is 51%, reflecting average customer sentiment. There's a significant decrease of 17.7 percentage points year-over-year. Nonthaburi Province shows a lower CSAT at 36% with a decline of 17.2 percentage points, indicating potential service or quality issues in that area.
Outlet count indicates market presence and expansion, reflecting brand reach and growth strategy effectiveness.
KAMU KAMU has a total of 42 outlets, with 14 located in Nonthaburi Province (highest concentration). Other provinces with outlets include Nakhon Pathom (7), Samut Prakan (6), Pathum Thani (5), and several others with fewer locations, indicating geographic focus within Thailand.
Identifying competitors shows direct alternatives in customer choice, crucial for strategic positioning and differentiation.
KAMU KAMU's top competitors based on cross-visitation are Café Amazon (14.49%), KFC (8.70%), Starbucks (7.25%), Cha Tra Mue (7.25%), and MK Restaurant (7.25%). This indicates customers of KAMU KAMU also frequent these brands, highlighting them as direct substitutes or alternatives.
Traffic workload analysis informs staffing and resource allocation, ensuring optimal service during peak hours.
KAMU KAMU experiences peak traffic between 10 AM and 6 PM, with the highest workload around noon (51.70%). Traffic is minimal during early morning hours, indicating the need for adjusted staffing and resource allocation to match customer demand throughout the day.
Consumer segment data helps customize marketing, improving engagement, and increasing marketing ROI.
KAMU KAMU's customer base shows high affinity among women (86) and over-representation among men (109). Gen Z is significantly over-represented (140), while Gen X (83) and Gen Y (95) show lower affinity. Marketing should target these gender and generational groups in Thailand.