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Managing Partner, Global Business Development
See what factors influence Cha Tra Mue performance in the Thailand and how they change over time
See what factors influence Cha Tra Mue performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Cha Tra Mue' competitors in the Thailand
An analysis of Cha Tra Mue' competitors in the Thailand
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Cha Tra Mue is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cha Tra Mue, with a Market Performance percentile of 99, is a leading brand. This high percentile indicates a strong market presence and customer preference compared to peers like Tandoori Night's Restaurant and Ryoko Premium Buffet.
Customer Satisfaction reveals the brand's ability to meet customer expectations, directly impacting loyalty and long-term revenue.
The overall customer satisfaction for Cha Tra Mue is 63%, a decrease of 9.3 percentage points year-over-year. There are regional variations: Chiang Mai Province shows high satisfaction (84%), while Chon Buri Province indicates low satisfaction (31%).
Competitor analysis reveals the competitive landscape and helps identify opportunities for differentiation and market share growth.
The top competitors for Cha Tra Mue, based on customer cross-visitation, are Café Amazon (8.81%), McDonald's (8.37%), and Starbucks (8.37%). This indicates shared customer interest and direct competition for market share.
Understanding consumer segments allows for targeted marketing, improving ad relevance and overall campaign effectiveness.
Cha Tra Mue's consumer base shows a high affinity for women (111%), indicating this segment is overrepresented compared to the average consumer. In terms of generations, Gen X shows a high affinity (116%).