Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Jollibee performance in the Philippines and how they change over time
See what factors influence Jollibee performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Jollibee' competitors in the Philippines
An analysis of Jollibee' competitors in the Philippines
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry.
Jollibee, with a market performance percentile of 99, is a leading brand in the Philippines. This high percentile indicates a strong market position relative to its peers, such as Lydia's Seafood Restaurant and Thai Mango, which are in the same percentile range.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and future growth in the competitive Cafe & Restaurants sector.
Jollibee's overall CSAT is 53%, a decrease of 4.4 percentage points year-over-year. CSAT varies by region, with Central Luzon showing the highest satisfaction (61%) and Bicol Region experiencing a significant decrease (-26.1pp). This suggests regional differences in customer experience.
Average check reveals customer spending habits, vital for pricing strategies and revenue forecasting in the Cafe & Restaurants market.
Jollibee's overall average check is PHP 478.9, a 14% increase year-over-year. Average check also varies by region, with Central Luzon leading at PHP 531.6. This indicates differences in spending habits across regions.
Outlet count signifies brand reach and market penetration, key indicators of expansion and customer accessibility.
Jollibee has the highest number of outlets in Calabarzon and Central Luzon, with 26 outlets each. Metro Manila follows closely with 25 outlets. The distribution of outlets across regions reflects Jollibee's strategic presence.
Competitive analysis identifies key rivals based on customer overlap, informing strategies to gain market share in Cafe & Restaurants.
Jollibee's main competitors are McDonald's (29.77% cross visitation), Starbucks (10.27%), Mang Inasal (7.39%), and Burger King (6.98%). These brands represent the top choices also visited by Jollibee's customers.
Traffic workload analysis identifies peak hours, essential for staffing and operational optimization in the fast-paced restaurant sector.
Jollibee experiences peak traffic between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload recorded at 19:00 (7 PM) at 69.51. Traffic is lowest between 1:00 and 4:00. This reveals peak and off-peak hours.
Understanding consumer segments enables precise marketing, enhancing engagement and loyalty through targeted campaigns.
Among Jollibee's consumers, the gender mix shows that Women have an affinity index of 56, while Men have an affinity index of 131. Among generations, Gen X has an affinity index of 134, Gen Y 104, and Gen Z 66. This indicates a relatively high affinity among men and Gen X consumers.