Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence IQOS PARTNER performance in the Italy and how they change over time
See what factors influence IQOS PARTNER performance in the Italy and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IQOS PARTNER' competitors in the Italy
An analysis of IQOS PARTNER' competitors in the Italy
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IQOS PARTNER is in the top 1% of brands
Sample of brands in the same percentile
Market Performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the Cafe & Restaurants industry.
IQOS PARTNER, with a Market Performance of 99 in Italy, holds a leading position in the Cafe & Restaurants industry. This high percentile indicates that the brand captures a significant share of customer visits compared to its peers like Giolitti, Ristorante Da Marcello, Trattoria Al Gazzettino, Caffè Teichner, RoYaL Art Cafè Roma, and Rinomato, all within the same leading percentile range.
Customer Satisfaction reflects customer's contentment, impacting loyalty and brand advocacy in the competitive Cafe & Restaurants sector.
IQOS PARTNER in Italy exhibits strong Customer Satisfaction with an overall score of 84%, though it experienced a slight decrease of 1.9pp year-over-year. Umbria leads with 100% satisfaction, while other states like Calabria, Tuscany, Emilia-Romagna and Veneto show high but varying satisfaction levels. The CSAT dynamic data shows values between 83.33 and 84.66 from May to July 2025.
Average Check is crucial for revenue insights, helping businesses understand customer spending habits.
IQOS PARTNER's overall Average Check in Italy is 10.3 EUR, reflecting a 7.9% increase year-over-year. Piedmont has the highest average check at 11.2 EUR. The average check exhibits variability, with dynamic data showing a range from 7.46 to 13.85 EUR between May and July 2025.
Number of Outlets shows the scale and reach, reflecting a business's physical presence in the Cafe & Restaurants sector.
IQOS PARTNER has 114 outlets in Lombardy, making it the region with the highest concentration. Campania follows with 69 outlets. Sicily and Lazio each have 39 outlets. Piedmont has 33, Calabria has 26, Tuscany has 25, Apulia has 22, Veneto and Emilia-Romagna each have 19.
Competitor analysis helps in benchmarking and strategic positioning in Cafe & Restaurants.
IQOS PARTNER's main competitors, based on customer cross-visitation, include McDonald's (14.98%), Autogrill (12.72%), Burger King (3.54%), Old Wild West (2.09%), and KFC (1.45%). This shows customers who visit IQOS PARTNER also frequent these other establishments.
Traffic Workload identifies peak hours, which is essential for staffing and resource allocation.
IQOS PARTNER experiences peak traffic between 7:00 and 11:00, with the highest workload at 9:00 (54.66). Traffic is lowest between 1:00 and 4:00. This workload distribution informs operational decisions such as staffing levels.
Consumer Segments helps tailor marketing by understanding the gender and generation mix of customers.
Women have an affinity index of 62, while Men have an affinity index of 131. Gen X has an affinity index of 121, Gen Y has an affinity index of 70, and Gen Z has an affinity index of 57. Higher affinity indices indicate stronger representation within the customer base.
Cafés & Restaurants