Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IQOS PARTNER performance in the Italy and how they change over time
See what factors influence IQOS PARTNER performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
IQOS PARTNER is ahead of most brands
Sample of brands in the same percentile
An analysis of IQOS PARTNER' competitors in the Italy
An analysis of IQOS PARTNER' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IQOS PARTNER's MARKET PERFORMANCE in Italy's Cafe & Restaurants industry is at the 56th percentile, indicating an average/above average market standing. This means IQOS PARTNER is ahead of many competitors in attracting customer traffic. Performance peers in a similar range include Trattoria Hotel Vela Azzurra, Giolitti, Fiabe di Gelato, Mimì e Cocò, Sarni, and Pizzeria Antonio Sorbillo.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial.
IQOS PARTNER's overall customer satisfaction in Italy is 85%, a slight decrease of 1.8 percentage points year-over-year. Umbria shows the highest CSAT at 100%, with significant growth. Calabria and Emilia-Romagna experienced a decrease in CSAT. Tuscany and Veneto show positive growth in customer satisfaction.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions.
The overall average check for IQOS PARTNER in Italy is 10.4 EUR, showing a 9.8% increase year-over-year. Piedmont has the highest average check at 11.2 EUR. Lazio has the lowest average check at 9 EUR. The average check varied significantly between May (7.46 EUR) and June (13.85 EUR) of 2025.
Outlet count indicates market reach and expansion. Tracking distribution helps assess growth and identify opportunities.
IQOS PARTNER has the highest number of outlets in Lombardy (116), followed by Campania (73). Sicily and Lazio each have 39 outlets. Emilia-Romagna and Veneto each have 19 outlets. This distribution highlights key regions for IQOS PARTNER's presence in Italy.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
The top competitors for IQOS PARTNER in Italy, based on cross-visitation, are McDonald's (14.97%), Autogrill (12.34%), Burger King (3.45%), Chef Express West Campagnola (3.45%), and Old Wild West (1.97%). This indicates a significant overlap in customers between IQOS PARTNER and these fast-food and restaurant chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
IQOS PARTNER experiences peak traffic workload between 8:00 and 11:00 (50.05% - 52.97%). Traffic significantly decreases after 20:00. The lowest traffic workload occurs between 1:00 and 3:00. This data helps optimize staffing levels throughout the day.
Understanding consumer segments informs targeted marketing, improving engagement and brand resonance with specific demographics.
IQOS PARTNER's customer base shows a higher affinity towards women (64%) and men (132%). Gen X shows a high affinity (121%), while Gen Y (70%) and Gen Z (57%) are under-indexed. This suggests that marketing efforts should consider the preferences and behaviors of Gen X and women.