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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
IPPUDO is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence IPPUDO performance in the Malaysia and how they change over time
See what factors influence IPPUDO performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IPPUDO' competitors in the Malaysia
An analysis of IPPUDO' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand share, reflecting competitive strength and customer preference in the cafe & restaurant industry.
IPPUDO holds a market performance percentile of 97, indicating a leading position within the Cafe & Restaurants industry in Malaysia. This suggests IPPUDO captures a significant portion of customer traffic, showcasing its popularity and competitiveness. Its performance peers include: Koffe Butterworth, Nan Peng You Restaurant, Restaurant Da Jia Cheng Dim Sum Cheras Taman Connaught 大家城鸡窝包点心楼, Mixue I-Santorini, Hasshu Izakaya Ipoh, and Ngopi D’Laut Cafe.
CSAT reflects customer loyalty. High CSAT typically correlates with repeat business and positive word-of-mouth referrals.
IPPUDO's overall customer satisfaction (CSAT) is 78%, a decrease of 1.7 percentage points year-over-year. CSAT varies by location: Kuala Lumpur shows 79% (-4.5pp), Selangor 78% (+1.4pp), and Penang 71% (-12.3pp). This indicates generally positive but declining customer sentiment, requiring localized strategies to address satisfaction gaps.
Average check is a key indicator of spending per customer, impacting revenue. Tracking it helps optimize pricing and menu strategies.
IPPUDO's overall average check is 55.9 MYR, a 7.7% decrease year-over-year. By location, Selangor has the highest average check at 57.2 MYR, Kuala Lumpur at 55.8 MYR and Penang at 53.3 MYR. Declining average check suggests a need to analyze spending habits and potentially adjust offerings.
Outlet count indicates brand reach. A larger network can enhance visibility and market penetration within the country.
IPPUDO has 6 outlets in Kuala Lumpur, 4 in Selangor, and 2 in Penang. The highest number of outlets are in Kuala Lumpur, indicating strong brand presence there. This distribution reflects strategic focus on key urban centers within Malaysia.
Identifying competitors helps refine strategies. Knowing which brands attract the same customers enables targeted marketing efforts.
The top competitors for IPPUDO, based on customer cross-visitation, are McDonald's (7.92%), Madam Kwan's (4.95%), Oriental Kopi 华阳 (4.95%), ZUS Coffee (3.96%), and KyoChon 1991 (3.96%). This indicates that IPPUDO customers also frequent fast-food chains and local cuisine restaurants.
Traffic workload insights help optimize staffing and resource allocation. Understanding peak hours can improve customer service.
IPPUDO experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload at 7:00 PM (65.49). The lowest traffic is between midnight and 9:00 AM. This data suggests the need for increased staffing and resource allocation during peak hours.
Consumer segment analysis informs targeted marketing. Gender and generation insights allow for customized campaigns and product offerings.
IPPUDO's customer base shows a higher affinity towards women (98%) and men (102%). Among generations, Gen X is overrepresented (210%), while Gen Y (101%) and Gen Z (39%) show different levels of engagement. This suggests targeted marketing strategies catering to Gen X consumers.