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Managing Partner, Global Business Development
See what factors influence Illegal Pete's performance in the United States and how they change over time
See what factors influence Illegal Pete's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Illegal Pete's' competitors in the United States
An analysis of Illegal Pete's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Illegal Pete's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Illegal Pete's has a market performance percentile of 99 in the United States' Cafe & Restaurants industry, indicating a leading position. This shows strong customer preference. Performance peers include Daisy Dukes, MARACAIBO, Silverlake Ramen, Pollos Mario, Fat Boyz Barbecue Restaurant, and Lotus Seafood.
CSAT measures customer happiness. High CSAT indicates customer loyalty and positive brand perception, driving repeat business and positive word-of-mouth.
Illegal Pete's overall customer satisfaction is 82%, a 7.1 percentage point increase year-over-year. Arizona shows the highest CSAT at 85% with a 26.6 percentage point increase, while Colorado has 82% with a 6 percentage point increase. This indicates improved customer experiences across both states.
Average check reflects customer spending per visit. Tracking this KPI helps in menu optimization and understanding customer spending habits.
The overall average check for Illegal Pete's is $16.60 USD, an 8.3% decrease year-over-year. Colorado's average check is $16.60 USD with no change, while Arizona's is $15.80 USD, also with no change. This suggests a need to analyze pricing and spending behavior.
Outlet count indicates brand's physical presence and market reach. A higher number can translate to increased brand visibility and accessibility.
Illegal Pete's has 13 outlets in Colorado and 1 in Arizona. The distribution indicates a strong presence in Colorado with opportunity for expansion in Arizona.
Competitor analysis reveals the competitive landscape and identifies key players, enabling strategic positioning and differentiation efforts.
McDonald's (7.87%), Wendy's (4.26%), Taco Bell (3.61%), Chick-fil-A (3.61%), and Popeyes Louisiana Kitchen (3.28%) are top competitors visited by Illegal Pete's customers. This cross-visitation data helps understand customer preferences and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, improving operational efficiency and customer service during peak hours.
Traffic workload for Illegal Pete's peaks between 17:00 and 19:00, reaching 68.64% at 18:00. The lowest traffic is between 0:00 and 7:00. This information helps optimize staffing and service during peak and off-peak hours.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and brand relevance with key demographics.
Women represent 68% and men 129% (affinity index). Gen X has an affinity index of 76%, Gen Y 117%, and Gen Z 108%. Illegal Pete's shows high affinity with men, Gen Y and Gen Z relative to the average consumer.