Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Illegal Pete's performance in the United States and how they change over time
See what factors influence Illegal Pete's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Illegal Pete's' competitors in the United States
An analysis of Illegal Pete's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Illegal Pete's is in the lower 37% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Illegal Pete's market performance is at the 37th percentile, indicating a below average market standing. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile include Sombrero Mexican Food, Little Havana 🇨🇺 Latin Restaurant Miami Beach, Five Oaks Farm Kitchen, Hacienda Ranch, Island Shrimp Co, and Shay’s Steaks.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
Illegal Pete's overall CSAT is 78%, a slight increase of 1 percentage point year-over-year. Colorado shows a CSAT of 78%, while Arizona has a CSAT of 74%. The CSAT trend from June to August 2025 shows a fluctuating satisfaction level, peaking in June and decreasing in August.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization to boost profitability.
The overall average check for Illegal Pete's is $17 USD, a decrease of 3.5% year-over-year. In Colorado, the average check is $17 USD. The average check fluctuated between June and August 2025, with a notable increase in August.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration effectiveness.
Illegal Pete's has 13 outlets in Colorado and 1 in Arizona. This distribution highlights a strong presence in Colorado, with a smaller footprint in Arizona.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate offerings effectively.
The top competitors for Illegal Pete's, based on customer cross-visitation, are McDonald's (6.58%), Chick-fil-A (3.95%), Popeyes Louisiana Kitchen (3.95%), Torchy's Tacos (3.95%), and Sonic Drive-In (3.07%). This indicates that customers who visit Illegal Pete's also frequent these fast-food and Tex-Mex chains.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Illegal Pete's experiences peak traffic between 10 AM and 8 PM, with the highest workload around 6 PM (71.06%). Traffic is minimal during early morning hours (12 AM to 7 AM).
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Illegal Pete's customer base shows a higher affinity towards women (70%) and men (129%). Among generations, Gen X shows an affinity of 80%, Gen Y 118%, and Gen Z 83%. This suggests that Gen Y is overrepresented, while Gen X and Gen Z are underrepresented.