Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the France and how they change over time
See what factors influence IKEA performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of IKEA' competitors in the France
An analysis of IKEA' competitors in the France
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
IKEA's market performance is in the lower 39%, indicating a below-average market position. This suggests IKEA captures less foot traffic compared to competitors. Performance peers in the same range include Sürpriz, NooRi, Restaurant La Passerelle, Leader Sushi, POUTINEBROS RENNES, and Yolo Plage.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Higher CSAT scores correlate with positive business outcomes.
IKEA's overall customer satisfaction in France is 66%, a significant increase of 12.7 percentage points year-over-year. This indicates improved customer perception and service quality. The CSAT data for Metropolitan France mirrors the overall trend.
Average check (Avg Check) reflects customer spending per visit, influencing revenue. Monitoring trends helps optimize pricing and promotions for increased profitability.
The overall average check for IKEA in France is 15.10 EUR, a decrease of 13% year-over-year. This suggests customers are spending less per visit. The average check in Metropolitan France mirrors the overall trend.
Number of outlets indicates market presence and accessibility. Expansion reflects growth strategy, while contraction may signal market challenges or strategic shifts.
IKEA has 39 outlets in Metropolitan France. This indicates a moderate physical presence in the region. There is no growth data available, so the trend in outlet numbers cannot be determined.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts to gain market share.
The top competitors for IKEA in France, based on cross-visitation, are McDonald's (24.34%), Burger King (9.87%), KFC (4.61%), Marie Blachère Boulangerie Sandwicherie Tarterie (3.29%), and PAUL (2.63%). This indicates a significant overlap in customer base with fast-food chains.
Traffic workload analysis reveals peak hours and customer flow, enabling optimized staffing, resource allocation, and service delivery for enhanced efficiency.
IKEA's traffic workload peaks between 12:00 and 13:00 (60.18%), with significant activity from 9:00 to 18:00. There is minimal traffic outside of these hours. This data can inform staffing and operational decisions.
Consumer segment analysis informs targeted marketing by understanding demographic affinities, enabling tailored messaging and product positioning for increased engagement.
Women show a higher affinity (104%) compared to men (96%). Gen X is overrepresented (119%), while Gen Y (78%) and Gen Z (35%) are underrepresented. This suggests IKEA's customer base skews towards women and Gen X.