Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence IKEA performance in the France and how they change over time
See what factors influence IKEA performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of IKEA' competitors in the France
An analysis of IKEA' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA in France's Cafe & Restaurants industry is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates very high customer preference and a strong competitive position. Performance peers include Planet Panda, L'STAC, le palais de montbeliard, Glace Maison, Lover's Grill, and Brasserie Maison, all within the same top percentile.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, directly impacting revenue and long-term growth.
IKEA's overall customer satisfaction in France is 65%, a significant increase of 13.5 percentage points year-over-year. This positive trend suggests improved customer experiences. CSAT data is consistent across Metropolitan France, mirroring the overall value and growth. The CSAT dynamic data indicates fluctuations between May and July 2025, with values ranging from approximately 57.48 to 78.26.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for IKEA in France is EUR 15.10, showing a decrease of 13% compared to the previous year. Average check data for Metropolitan France mirrors the overall value at EUR 15.10, with no growth indicated. The average check dynamic data fluctuates between May and July 2025, ranging from EUR 14.54 to EUR 15.66.
Outlet count indicates market reach and brand accessibility, influencing overall revenue and market penetration.
IKEA has 38 outlets in Metropolitan France within the Cafe & Restaurants industry. The data shows a total count of 38 outlets. There is no growth data provided, indicating a stable number of locations during the analyzed period.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for strategic differentiation.
The top competitors for IKEA in France's Cafe & Restaurants industry, based on cross-visitation, are McDonald's (24.34%), Burger King (9.87%), KFC (4.61%), Marie Blachère Boulangerie Sandwicherie Tarterie (3.29%), and Buffalo Grill (2.63%). This indicates that customers who visit IKEA also frequent these fast-food and casual dining establishments.
Understanding traffic workload by hours helps optimize staffing, resource allocation, and service delivery.
Traffic workload at IKEA France peaks between 12:00 and 13:00, reaching 61.32% of the daily volume. Activity starts increasing around 9:00 (25.14%), with the highest traffic observed at 13:00 (61.32%). After 18:00, there is almost no traffic.
Consumer segment analysis informs targeted marketing, product development, and customer engagement strategies.
The consumer segments for IKEA in France are split by gender, where women is over-indexed (100) and men is under-indexed (100). By generation, Gen X is over-indexed (119), while Gen Y (78) and Gen Z (35) are under-indexed. This shows a high affinity towards Gen X customers.