Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the France and how they change over time
See what factors influence IKEA performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
IKEA is in the lower 36% of brands
Sample of brands in the same percentile
An analysis of IKEA' competitors in the France
An analysis of IKEA' competitors in the France
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance in France is at the 36th percentile, indicating a below average market standing. This means IKEA captures less foot traffic compared to most competitors. Performance peers in the same percentile range include La grande côte restaurant, Chez Pont-Pont, Crep' & Coffee, Bergamote Saint-Malo, Falstaff, and Salōn Marais.
Competitor analysis identifies key players and customer preferences, informing strategic positioning and marketing efforts.
The top competitors for IKEA in France, based on cross-visitation, are McDonald's (23.58%), Burger King (10.57%), Buffalo Grill (4.88%), KFC (4.07%), and Hippopotamus (4.07%). This indicates that customers who visit IKEA also frequently visit these fast-food chains and restaurants.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation.
IKEA in France experiences peak traffic workload between 12:00 PM and 1:00 PM, with 60.04% of the daily traffic. Traffic starts increasing at 9:00 AM, peaks around lunchtime, and gradually decreases throughout the afternoon.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are slightly under-indexed (97) and Men are slightly over-indexed (103) as IKEA customers. Gen X is highly over-indexed (121), while Gen Y (83) and Gen Z (39) are under-indexed, suggesting a stronger affinity for IKEA among Gen X consumers compared to younger generations.