Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence IKEA performance in the Spain and how they change over time
See what factors influence IKEA performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Spain
An analysis of IKEA' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference.
IKEA holds the 99th percentile in Spain's Cafe & Restaurant industry, signifying a leading market position. This indicates a very strong competitive presence. Performance peers include Arzábal, El Urogallo, Orxateria Daniel, La Cheesequería, Restaurante Sotavento, and Gracias Padre, all positioned in the same high percentile range.
Customer satisfaction (CSAT) measures how well the brand meets customer expectations, directly impacting loyalty and repeat business.
IKEA's overall CSAT in Spain is 58%, a decrease of 12.1 percentage points year-over-year. Valencian Community shows the highest CSAT at 79% with an increase of 4.7 percentage points. Castile and León shows the biggest decrease in CSAT (-26.7 percentage points). Recent months CSAT fluctuated between 51.65% and 66.22%.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer perceived value.
IKEA's overall average check in Spain is 13.80 EUR, a 5.1% increase year-over-year. The Community of Madrid shows the highest average check (17.60 EUR). Recent months average check fluctuated between 12.53 EUR and 14.51 EUR.
Number of outlets indicates brand reach and accessibility, influencing market penetration and customer convenience.
IKEA has several outlets in Spain, with Andalusia having the most (6), followed by Community of Madrid (5) and Catalonia (4). Several other regions have just one outlet each (Region of Murcia, Galicia, Aragon, Asturias, Valencian Community, Castile and León, Autonomous Community of the Basque Country).
Identifying key competitors through cross-visitation patterns enables strategic benchmarking and competitive advantage analysis.
The top competitors for IKEA in Spain, based on customer cross-visitation, are McDonald's (8.28%), Burger King (7.38%), KFC (3.36%), 100 Montaditos (2.68%) and Telepizza (2.68%). This indicates a significant overlap in customer base with these fast-food chains.
Understanding traffic workload by hour helps optimize staffing and resource allocation for maximum efficiency and customer satisfaction.
IKEA's peak traffic workload in Spain occurs between 9:00 and 21:00, peaking between 14:00 and 15:00 (48.10%). Traffic is negligible between 22:00 and 8:00, indicating closing hours. Resource should be allocated between 9:00 and 21:00.
Analyzing consumer segments informs targeted marketing and positioning strategies by revealing which groups show the strongest brand affinity.
IKEA's customer base in Spain shows a high affinity among women (84%) and overrepresentation of men (114%). Among generations, Gen X shows the highest affinity (145%), while Gen Y (81%) and Gen Z (35%) are under-indexed, indicating potential areas for targeted marketing efforts.