Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Spain and how they change over time
See what factors influence IKEA performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
IKEA is right in the middle
Sample of brands in the same percentile
An analysis of IKEA' competitors in the Spain
An analysis of IKEA' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance in Spain's Cafe & Restaurants industry is at the 46th percentile, indicating a below average/lagging position. This suggests IKEA captures less foot traffic compared to competitors. Performance peers in the same percentile range include Er Pichi de Cái, La Esquinita de la Judería, Ca La Nuri Restaurant, La Canasta, 4 Latas, and Arzábal.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies.
The top competitors of IKEA in Spain, based on customer cross-visitation, are Burger King (11.46%), McDonald's (9.89%), KFC (3.60%), 100 Montaditos (3.15%), and VIPS (3.15%). This indicates a significant overlap in customers between IKEA and these fast-food chains.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better service.
IKEA in Spain experiences peak traffic workload between 14:00 and 15:00, reaching 53.44%. Traffic is minimal between 22:00 and 8:00. This data helps IKEA optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments allows targeted marketing, improving engagement and ROI.
IKEA's customer base in Spain shows a high affinity towards women (121 index), suggesting they are overrepresented. Men are underrepresented (77 index). Gen X shows high affinity (145 index), while Gen Y (82 index) and Gen Z (66 index) are underrepresented.