Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Spain and how they change over time
See what factors influence IKEA performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
IKEA is right in the middle
Sample of brands in the same percentile
An analysis of IKEA' competitors in the Spain
An analysis of IKEA' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance in Spain's Cafe & Restaurants industry is at the 48th percentile, indicating a below average/lagging market position. This suggests IKEA captures less foot traffic compared to competitors. Performance peers in the same percentile range include Boraz Chiringo Club, La Alcoba, Amigos, Bivio steak house Barcelona, Guingueta Chambao, and Churrería Chocolateria.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
IKEA's overall customer satisfaction in Spain is 59%, a decrease of 11.3 percentage points year-over-year. Valencian Community shows the highest CSAT at 79% with a 3.8pp increase, while Castile and León has 70% with a significant decrease of 23.3pp. This indicates a need to address customer concerns, particularly in Castile and León.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting. It reflects customer value and informs menu optimization.
The average check for IKEA in Spain is 13.8 EUR, a 5.1% increase year-over-year. Community of Madrid has the highest average check at 17.6 EUR. Andalusia has the lowest average check at 10.6 EUR. This suggests regional differences in spending habits, with Madrid customers spending the most.
Outlet count indicates market presence and expansion. Tracking outlet distribution informs strategic decisions about market coverage and growth opportunities.
IKEA has multiple outlets in Spain, with Andalusia having the most (6), followed by Community of Madrid (5) and Catalonia (4). Several regions including Autonomous Community of the Basque Country, Asturias, Valencian Community, Castile and León, Aragon, Galicia and Balearic Islands each have 1 outlet. This distribution highlights key markets for IKEA in Spain.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for IKEA in Spain, based on cross-visitation, are McDonald's (8.26%), Burger King (7.37%), KFC (3.35%), 100 Montaditos (2.68%), and Telepizza (2.68%). This indicates that customers who visit IKEA also frequently visit these fast-food chains, suggesting potential overlap in customer base and dining preferences.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
IKEA's traffic workload in Spain peaks between 13:00 and 15:00, with the highest workload at 51.17% at 14:00. Traffic starts increasing at 9:00, remains high throughout the afternoon, and declines significantly after 21:00. There is no traffic between 0:00 and 8:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Women show a high affinity (83) towards IKEA, while Men are overrepresented (115). Gen X is overrepresented (145), indicating a high affinity. Gen Y is slightly underrepresented (81), and Gen Z is significantly underrepresented (35). This suggests IKEA resonates more strongly with Gen X and Men compared to other segments.