Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Germany and how they change over time
See what factors influence IKEA performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
IKEA is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of IKEA' competitors in the Germany
An analysis of IKEA' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
IKEA's market performance is in the lower 44% in Germany's Cafe & Restaurants industry, indicating a below average market position. This suggests IKEA has a smaller share of customer traffic compared to competitors. Performance peers in the same percentile include Küsten-Räucherei Albrecht - Albrecht, Aden und Rüther GmbH, Tucher-Bräu am Opernhaus, Jim Block, Of Eden, Büyük Harran Doy Doy, and Berliner Döner Regensburg.
Competitor analysis identifies key rivals. Understanding their appeal helps refine strategies and attract more customers.
The top competitors for IKEA in Germany, based on cross-visitation, are McDonald's (14.75%), Burger King (9.22%), Starbucks (3.69%), L'Osteria (3.69%), and Junge Die Bäckerei. (2.76%). This indicates that customers who visit IKEA also frequently visit these fast-food and cafe chains.
Traffic workload shows peak hours, aiding staffing and promotions. Optimizing for busy times improves customer experience.
IKEA's peak traffic workload in Germany occurs between 11 AM and 5 PM, with the highest workload at 3 PM (50.5%). Traffic is minimal before 9 AM and after 8 PM. This data helps optimize staffing and promotional efforts during peak hours.
Consumer segments reveal key demographics. Tailoring strategies to these groups enhances marketing effectiveness and customer engagement.
IKEA's customer base in Germany shows a high affinity towards women (index 97) and men (index 102). Among generations, Gen Y (index 101) shows a slightly higher affinity, while Gen X (index 92) and Gen Z (index 92) are slightly under-indexed. This suggests marketing should consider the preferences of both genders and cater to Gen Y.