Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence IKEA performance in the Germany and how they change over time
See what factors influence IKEA performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Germany
An analysis of IKEA' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA holds the 99th percentile in market performance, marking it as a leading brand in the Cafe & Restaurants industry in Germany. This position signifies a strong market presence. Peers such as Mido, LAP COFFEE, Bäckerei Essmanns Backstube, Constanzer Wirtshaus, deineTorte.de - InterNestor GmbH, and Steakhouse Maximilian share a similar standing.
Customer satisfaction reflects brand perception and loyalty, influencing revisit rates and positive word-of-mouth, which directly impacts revenue.
IKEA's overall customer satisfaction (CSAT) in Germany is 59%, a decrease of 2.4 percentage points year-over-year. There are variations in CSAT across states, with Bremen having the highest CSAT at 91%, while other states such as Baden-Württemberg, Rhineland-Palatinate, Hesse and Lower Saxony show varying levels of customer satisfaction. This suggests regional differences in customer experience.
Average check is a key revenue driver, reflecting spending per customer and the effectiveness of upselling or menu pricing strategies.
The overall average check for IKEA in Germany is 15.2 EUR, representing a 41.9% increase year-over-year. Significant variance exists across different states. Hesse shows the highest average check at 26.4 EUR. This variation implies differences in consumer spending habits or menu offerings across regions.
Outlet count indicates market reach and growth potential, reflecting brand investment and accessibility for customers.
IKEA has varying numbers of outlets across different states in Germany. North Rhine-Westphalia has the highest number of outlets (10), while states like Hesse, Lower Saxony and Bavaria have 5 outlets each. Bremen and Thuringia have only 1 outlet each. This distribution highlights IKEA's strategic focus on specific regions within Germany.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for IKEA in the Cafe & Restaurants industry in Germany, based on cross visitation, are McDonald's (16.07%), Burger King (10.71%), L'Osteria (6.25%), KFC (3.12%) and Cafe Extrablatt (2.23%). This indicates that customers who visit IKEA also frequent these fast-food or casual dining chains, revealing shared customer preferences or needs.
Traffic workload analysis optimizes staffing and resource allocation, ensuring smooth operations during peak hours and improving customer experience.
Traffic workload at IKEA in Germany varies throughout the day. Peak traffic occurs between 12:00 and 15:00, with the highest workload recorded at 14:00 (48.23%). Traffic is minimal during the early morning hours (0:00 to 8:00) and late evening (21:00 to 23:00). The high traffic during midday and afternoon suggests that IKEA's cafe is popular during lunch and after-work hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to maximize engagement and conversion rates.
IKEA's customer base in Germany shows a high affinity among women (93%) and men (104%). The Gen X segment shows a high affinity (111%), while Gen Y also shows above-average affinity (103%). Gen Z is under-indexed (33%), indicating a lower representation compared to other generations.