Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Germany and how they change over time
See what factors influence IKEA performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Germany
An analysis of IKEA' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the lower 43% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance in Germany's Cafe & Restaurants industry is in the lower 43%, indicating a below average market position. This suggests IKEA captures less foot traffic compared to competitors. Performance peers in the same percentile range include Bäckerei & Konditorei Raisch, masons Restaurant, and Asia Hung.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
IKEA's overall customer satisfaction in Germany is 59%, a decrease of 4.3 percentage points year-over-year. Bremen shows the highest CSAT at 91%, while Lower Saxony has the lowest growth at -0.6pp. The CSAT trend decreased from May to June 2025, then increased in July.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring this KPI helps understand spending habits and optimize pricing strategies.
IKEA's overall average check in Germany is 15.2 EUR, a 41.9% increase year-over-year. Hesse has the highest average check at 26.4 EUR. The average check slightly decreased from May to June 2025, then increased in July.
Number of outlets indicates brand's reach. More outlets can mean greater convenience and market penetration, potentially leading to higher revenue.
IKEA has the most outlets in North Rhine-Westphalia (12), followed by Lower Saxony and Bavaria (6 each). Thuringia has the fewest outlets (1). This distribution highlights regional strengths and potential expansion areas.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns helps refine marketing and competitive strategies.
IKEA's top competitors in Germany, based on cross-visitation, are McDonald's (16.07%) and Burger King (10.71%). L'Osteria, KFC and Cafe Extrablatt also see cross-visitation. This indicates customers who visit IKEA also frequent these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and service.
IKEA's peak traffic workload in Germany occurs between 12:00 and 16:00, with the highest point at 15:00 (48.4). Traffic is minimal before 9:00 and after 20:00. This data informs staffing and promotional strategies.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
IKEA's customer base in Germany shows a high affinity towards women (91%) and men (106%). Gen X (111%) and Gen Y (103%) are overrepresented, indicating high affinity, while Gen Z (33%) is underrepresented.