Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Switzerland and how they change over time
See what factors influence IKEA performance in the Switzerland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Switzerland
An analysis of IKEA' competitors in the Switzerland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the lower 37% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance in Switzerland's Cafe & Restaurants industry is in the lower 37%. This indicates a below average market standing. Performance peers in the same percentile range include Le Bonheur du camping SwissPlage, Papa Burrito, Schifflände, PAPA ORO's Filipino, Plan-Francey, and Rosso Arancio.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
IKEA's overall customer satisfaction in Switzerland is 70%, a significant increase of 19.4 percentage points year-over-year. Geneva shows a CSAT of 77% with a growth of 26.9 percentage points. The CSAT trend from May to July 2025 shows fluctuations, peaking at 100% in May.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility.
IKEA has multiple outlets in Switzerland, with 2 outlets each in Vaud and Lucerne. St. Gallen, Ticino, Bern, Wallis, Basel-Landschaft, Geneva, Aargau and Zurich each have 1 outlet. This distribution reflects IKEA's presence across various Swiss states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for IKEA in Switzerland, based on cross-visitation, are McDonald's (22.64%), Burger King (5.66%), Coop (5.66%), MANOR (3.77%), and Migros (3.77%). This indicates that customers who visit IKEA also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
IKEA's traffic workload in Switzerland peaks between 11:00 and 13:00, reaching nearly 60%. Traffic starts increasing at 8:00, remains high through the afternoon, and declines after 18:00, with no traffic between 21:00 and 7:00.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
IKEA's customer base in Switzerland shows a high affinity towards women (index 70) and men (index 121). Among generations, Gen X is overrepresented (index 140), Gen Y is underrepresented (index 55), and Gen Z is highly overrepresented (index 182).