Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence IKEA performance in the Switzerland and how they change over time
See what factors influence IKEA performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 2% of brands
Sample of brands in the same percentile
An analysis of IKEA' competitors in the Switzerland
An analysis of IKEA' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, showing competitive strength and customer preference.
IKEA's market performance is at the 98th percentile, marking it as a leading brand. This position indicates strong customer preference within the Cafe & Restaurants industry in Switzerland. Performance peers include Wirtshaus Taube Luzern, Sam's Grill House Geneva - Mont-Blanc, Rosso Arancio, FULLY Burgers and Fries, Moutarlier les artisans du goût, and Fresh tacos & chicken, all also around the 98th percentile.
Customer satisfaction (CSAT) measures how well a brand's products/services meet expectations, directly impacting loyalty and revenue.
IKEA's overall CSAT is 69%, a significant increase of 17.6 percentage points year-over-year, suggesting improved customer experiences. Geneva shows particularly high CSAT at 80%, with a 26.2 percentage point increase. The CSAT dynamic data indicates fluctuations over the three-month period, peaking in May before declining.
Tracking the number of outlets indicates brand reach and expansion, reflecting business growth and market coverage.
IKEA has one outlet each in Vaud, St. Gallen, Ticino, Bern, Wallis, Basel-Landschaft, Lucerne, Geneva, Aargau and Zurich. The number of outlets in each state remain constant over the period. This distribution provides wide coverage across major Swiss states.
Identifying top competitors based on cross-visitation reveals direct rivals and potential partnership opportunities.
McDonald's is IKEA's top competitor with 23.21% cross-visitation, followed by Burger King at 7.14%. Coop and Migros each have a cross-visitation rate of 5.36%. Maison Cailler has 3.57%. These figures indicate that IKEA customers frequently visit these fast-food chains and grocery stores.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to match customer demand.
IKEA's peak traffic workload occurs between 12:00 and 13:00, reaching 59.81%. Traffic starts increasing at 8:00, peaks around midday, then gradually decreases throughout the afternoon and evening. There is no traffic between 21:00 and 7:00.
Analyzing consumer segments informs targeted marketing, allowing brands to tailor strategies based on demographic affinity.
IKEA customers show high affinity towards men(120% indexed) and Gen X (140% indexed), and Gen Z (182% indexed), it is under-indexed for Women (69% indexed) and Gen Y (55% indexed). These indexes reveal how strongly each group engages with the brand relative to the average consumer.