Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions

Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hy-Vee performance in the United States and how they change over time
See what factors influence Hy-Vee performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hy-Vee' competitors in the United States
An analysis of Hy-Vee' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hy-Vee is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Hy-Vee's Market Performance is at the 98th percentile, which indicates a leading position within the Cafe & Restaurants industry. This high percentile suggests strong customer preference and competitive advantage, compared to competitors like Crabby's Dockside, Zócalo, Island Grill, Batch New Southern Kitchen and Tap, Bottega Louie, and Limoncello.
Customer Satisfaction reflects customer loyalty and service quality, directly influencing brand reputation and long-term profitability.
Hy-Vee's overall customer satisfaction (CSAT) is 57%, a slight decrease of 0.7 percentage points year-over-year. CSAT varies by state; Illinois shows a high of 94%, while other states like Minnesota show lower satisfaction. The Missouri saw the increase of 17.1pp, while Kansas, Wisconsin and Minnesota show the decrease.
Average Check indicates customer spending per visit, crucial for revenue analysis and understanding pricing effectiveness.
Hy-Vee's overall average check is $21.30, showing a 65.8% increase year-over-year. Average check varies by state, with Missouri customers spending the most ($32.90), while Nebraska shows the lowest average check. Iowa and Minnesota are in between of those values.
Number of Outlets indicates brand's reach and market presence, affecting accessibility and overall revenue potential.
Hy-Vee has the highest number of outlets in Iowa (243), indicating a strong regional presence. Other states, such as Minnesota, Nebraska, Missouri, Illinois, Kansas, Wisconsin and South Dakota, have fewer locations, suggesting opportunities for further expansion in those markets.
Identifying Competitors helps understand the competitive landscape, benchmark performance, and refine strategies to attract and retain customers.
Hy-Vee's top competitors include McDonald's (18.85% cross-visitation), Culver's (9.02%), Dairy Queen (7.38%), Taco Bell (5.74%), and Raising Cane's Chicken Fingers (5.74%). This indicates that Hy-Vee customers frequently visit these brands, likely due to similar offerings or convenient locations.
Traffic Workload helps optimize staffing and resource allocation by understanding peak hours and customer flow patterns.
Hy-Vee experiences peak traffic workload between 6 AM and 7 PM, particularly during the late morning and early afternoon hours (11 AM - 1 PM). Traffic significantly decreases after 8 PM and is minimal during the early morning hours (12 AM - 5 AM).
Consumer Segments helps tailor marketing efforts by understanding demographic preferences and affinities, leading to more effective campaigns.
Hy-Vee's customer base shows a high affinity towards women (179 index), suggesting strong engagement with this demographic. Gen X (139 index) are overrepresented, while Gen Y (84 index) and Gen Z (85 index) are underrepresented, indicating different levels of engagement across generations.