Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Houston TX Hot Chicken performance in the United States and how they change over time
See what factors influence Houston TX Hot Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Houston TX Hot Chicken' competitors in the United States
An analysis of Houston TX Hot Chicken' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Houston TX Hot Chicken is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Houston TX Hot Chicken's MARKET PERFORMANCE is at the 54th percentile, indicating an average market position. This means the brand's foot traffic is on par with competitors. Performance peers in the same percentile range include El Platanal, Rocco's Tacos & Tequila Bar, and North Italia.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, directly impacting loyalty and brand reputation.
Houston TX Hot Chicken boasts a 90% overall CSAT, a 3.1 percentage point increase year-over-year. Texas and Nevada show the highest CSAT at 94%. This indicates strong customer approval and positive brand perception across locations.
Average check reveals how much customers spend per visit, crucial for revenue and profitability analysis and strategic pricing decisions.
The overall average check for Houston TX Hot Chicken is $19.90, a 1.7% decrease year-over-year. Michigan has the highest average check at $23.30. This suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential in different regions.
Houston TX Hot Chicken has the most outlets in Nevada and Utah, with 7 locations each. California has 4 outlets, while Texas and Michigan each have 3. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning efforts.
McDonald's is the top competitor for Houston TX Hot Chicken, with a cross-visitation rate of 8.69%. In-N-Out Burger and Chick-fil-A also show significant customer overlap. This indicates shared customer preferences and competitive pressure.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
Houston TX Hot Chicken experiences peak traffic between 12 PM and 7 PM, with the highest workload around 6 PM. Traffic is minimal between midnight and 10 AM. This data informs staffing and operational decisions.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies, maximizing engagement.
Women show a high affinity (79) for Houston TX Hot Chicken, while men are over-represented (120). Gen X (107) and Gen Y (109) are over-represented, while Gen Z (79) is under-represented. This informs targeted marketing.