Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hot & Roll performance in the Malaysia and how they change over time
See what factors influence Hot & Roll performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hot & Roll' competitors in the Malaysia
An analysis of Hot & Roll' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hot & Roll is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Hot & Roll's market performance is at the 95th percentile, indicating a leading position in Malaysia's Cafe & Restaurants industry. This signifies strong market share and customer preference relative to competitors. Performance peers in the same percentile are Sun Yeong Wai, THE SANDWICHOSS KB, A&W Taman Daya, Monster. A Garden Cafe, ShinYo . 神洋, and MIXUE @ Aman Central Mall.
Customer satisfaction (CSAT) is a key indicator of brand loyalty and service quality, directly impacting retention and revenue.
Overall customer satisfaction for Hot & Roll is 42%, a decrease of 5.4 percentage points year-over-year. Satisfaction varies by location, with Kuala Lumpur at 53% (up 17.2pp) and Selangor at 21% (down 24.2pp). The CSAT dynamic data shows fluctuations between May and July 2025, peaking at 50% in June.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive positioning and marketing strategies.
Customers of Hot & Roll also frequently visit Secret Recipe, Tealive, Nando's, ZUS Coffee, and McDonald's. All these competitors are visited by 8% of Hot & Roll customers, suggesting a need to differentiate and potentially target shared customer segments.
Consumer segment analysis enables targeted marketing by understanding demographic affinities, optimizing campaigns and product positioning.
Women (122 index) are overrepresented among Hot & Roll's consumers compared to men (82 index). Gen Z (162 index) shows high affinity, while Gen Y (92 index) is slightly underrepresented, and Gen X (54 index) shows the lowest affinity.