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Managing Partner, Global Business Development
See what factors influence Hong Kong Express performance in the United States and how they change over time
See what factors influence Hong Kong Express performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hong Kong Express' competitors in the United States
An analysis of Hong Kong Express' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hong Kong Express is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Hong Kong Express has a market performance percentile of 97, indicating a leading position (top 3%) in the Cafe & Restaurants industry in the United States. This suggests a strong competitive advantage. Performance peers like Los Bravos Mexican Restaurant, The Gypsy Poet, Salvo's Pizza, Fuji, Pizza 51 and El Cerro Grande Mexican Restaurant are also within similar competitive positions.
Customer satisfaction reflects brand perception and loyalty, influencing retention and advocacy. Increased satisfaction often correlates with higher revenue.
Hong Kong Express demonstrates a high level of customer satisfaction with an overall CSAT of 80%, an 11.1 percentage point increase year-over-year. Missouri shows the highest CSAT growth at 31.6 percentage points, while California, Maryland also exhibit positive growth. Recent CSAT scores ranged from 75.71 to 84.75 between May and July 2025.
Average check reflects spending per transaction, impacting revenue. Monitoring this KPI helps understand pricing effectiveness and customer purchase behavior.
The overall average check for Hong Kong Express is $15.60, a 6.5% decrease year-over-year. California's average check is $15.30 with no growth. Recent average check values have ranged between $14.41 and $16.56 from May to July 2025.
Outlet count indicates market reach and growth. Monitoring this KPI shows expansion and investment in key geographic areas.
Hong Kong Express has a total of 26 outlets. California has the most outlets with 17, followed by Maryland and Missouri with 2 each, and Texas, Michigan, Virginia, Nevada, Georgia, and Massachusetts with 1 each. The data shows geographical distribution of the business.
Identifying competitors helps brands understand market dynamics, benchmark performance, and refine strategies to gain a competitive edge.
The top competitors for Hong Kong Express, based on customer cross-visitation, are McDonald's (15.79%), In-N-Out Burger (10.53%), Jack in the Box (7.89%), Taco Bell (5.26%), and Starbucks (5.26%). This indicates that customers who visit Hong Kong Express also frequent these fast-food and cafe chains.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand and improve service efficiency.
Hong Kong Express experiences peak traffic between 10 AM and 8 PM, with the highest workload between 5 PM and 6 PM. Minimal traffic occurs between midnight and 9 AM, indicating that most business is done during lunch and dinner hours.
Understanding consumer demographics enables brands to tailor marketing and product offerings, enhancing relevance and improving engagement.
Hong Kong Express shows an affinity index of 86 for Women and 112 for Men, meaning higher engagement among Men compared to average. For generational segments, Gen X (107), Gen Y (87), and Gen Z (172), indicating a high affinity for Gen Z and Gen X. This data informs targeted marketing strategies and product positioning.