Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hong Kong Express performance in the United States and how they change over time
See what factors influence Hong Kong Express performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hong Kong Express is in the lower 28% of brands
Sample of brands in the same percentile
An analysis of Hong Kong Express' competitors in the United States
An analysis of Hong Kong Express' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Hong Kong Express's market performance is in the lower 28% of brands. This indicates a below average market standing compared to its competitors in the Cafe & Restaurants industry in the United States. Performance peers in the same percentile include King's Hawaiian Bakery & Restaurant, Flama Llama, Meating Street Seafood & Steakhouse, The Post Sports Bar & Grill, DarSalam Restaurant & Catering, and Brooklyn Pizzeria.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Hong Kong Express has an overall customer satisfaction of 76%, an increase of 8.2 percentage points year-over-year. Maryland shows the highest CSAT at 100%, followed by Missouri at 89%. California shows a slight decrease in CSAT. The trend from June to August 2025 shows fluctuating CSAT scores, peaking in June.
Average check reveals customer spending habits and pricing effectiveness, crucial for profitability analysis.
The overall average check for Hong Kong Express is $17.70, a 5.6% increase year-over-year. Wisconsin has the highest average check at $25.00, while California's average check is $15.30. The average check fluctuated between June and August 2025, with a significant increase in August.
Outlet count indicates brand reach and expansion strategy, influencing market presence and accessibility.
Hong Kong Express has 18 outlets in California, representing the majority of its locations. Missouri, Wisconsin, and Maryland each have 2 outlets. Texas, Michigan, Virginia, Nevada, Georgia, and Massachusetts each have 1 outlet, indicating a concentrated presence in California with limited expansion elsewhere.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Hong Kong Express, based on customer cross-visitation, are McDonald's (18.57%), Popeyes Louisiana Kitchen (8.57%), Taco Bell (8.57%), Starbucks (7.14%), and In-N-Out Burger (7.14%). This suggests that Hong Kong Express customers also frequent major fast-food chains.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency during peak hours.
Hong Kong Express experiences peak traffic workload between 11 AM and 7 PM, with the highest workload occurring at 6 PM (63.08%). Traffic is minimal during early morning hours. This data suggests the need for increased staffing and resources during peak hours.
Understanding consumer demographics enables targeted marketing, personalized experiences, and improved customer engagement.
Hong Kong Express's customer base shows a high affinity towards women (86%) and men (113%). Gen Z shows a very high affinity (221%), while Gen X (97%) and Gen Y (83%) are under-indexed. This suggests a strong appeal to younger consumers, particularly Gen Z.