Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hometown Hainan Coffee performance in the Malaysia and how they change over time
See what factors influence Hometown Hainan Coffee performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Hometown Hainan Coffee' competitors in the Malaysia
An analysis of Hometown Hainan Coffee' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Hometown Hainan Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, showing competitive strength and customer preference in the cafe & restaurant industry.
Hometown Hainan Coffee is a leading brand with a market performance percentile of 99 in Malaysia. This indicates a strong market position relative to competitors. Performance peers in the same range include DÔME, Soru Station, Luckypot, Me'nate Steak Hub, Pak Li Kopitiam and Ayam Gepuk Pak Gembus.
Customer satisfaction is key to loyalty and growth. Monitoring CSAT helps understand customer sentiment and areas needing improvement.
Overall customer satisfaction for Hometown Hainan Coffee is 90%, a decrease of 3.6 percentage points year-over-year. CSAT in Selangor is 90% (down 3.8pp) and Kuala Lumpur is 90% (down 3pp). The CSAT decreased from 91.93% in May to 86.25% in July 2025.
Average check reveals spending habits and revenue potential. Tracking this KPI informs pricing and promotion strategies.
The overall average check is 48.5 MYR, down 0.5% year-over-year. Selangor has an average check of 49.2 MYR, while Kuala Lumpur's average check is 46.4 MYR. Average check varied between 47.78 MYR and 51.17 MYR from May to July 2025.
Outlet count indicates brand reach and market presence. Growth here reflects expansion and investment in the Malaysian market.
Hometown Hainan Coffee has 14 outlets in Selangor and 7 outlets in Kuala Lumpur. The number of outlets shows the geographic distribution of the brand.
Identifying top competitors based on customer cross-visitation is crucial for strategic positioning and targeted marketing efforts.
Top competitors based on customer cross-visitation include Dan by TheAfterTaste @SS15 (5.44%), Reuben's Restaurant & Bar (5.33%), Bee Ho Ho Steamboat (Setia Alam Branch) (5.22%), Restoran Rahmath Bistro (5.10%), and Nasi Ayam Ayah Setia Alam (5.10%).
Traffic workload by hours shows peak times and staffing needs. It helps optimize operations and improve customer experience.
Traffic workload is highest between 10:00 and 21:00, peaking around 13:00 (62.3). The lowest workload is between 1:00 and 5:00. This reveals when staffing levels should be at their highest.
Analyzing consumer segments by gender and generation informs targeted marketing, ensuring relevant messaging and product offerings.
Women are overrepresented (109 index) and Men are underrepresented (93 index) among Hometown Hainan Coffee's customers. Gen Y (105 index) and Gen Z (108 index) are overrepresented while Gen X (68 index) is underrepresented, indicating higher affinity among younger demographics.