Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hisana Fried Chicken performance in the Indonesia and how they change over time
See what factors influence Hisana Fried Chicken performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Hisana Fried Chicken is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Hisana Fried Chicken' competitors in the Indonesia
An analysis of Hisana Fried Chicken' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance reveals a brand's competitive strength, indicating its share of customer foot traffic within the cafe & restaurant industry.
Hisana Fried Chicken holds a leading market performance at the 99th percentile. This strong position indicates a high level of customer preference compared to peers like SAMSARA, Dimsumnya Sby, KAI MEYA, Eksposed 3.0 signature Pettarani, Sop Mak Garang - Tangerang, and Lorong Temu Coffee & Eatery, all within the same percentile.
Customer satisfaction (CSAT) is crucial for gauging customer loyalty, influencing repeat business and positive word-of-mouth referrals for a brand.
Hisana Fried Chicken's overall CSAT is 60%, a 17 percentage point decrease year-over-year. The Java region mirrors this CSAT. This decline suggests potential areas for improvement in service or product quality to regain customer satisfaction levels.
Average check reflects the average amount customers spend per transaction, influencing revenue and indicating customer spending habits.
Hisana Fried Chicken's overall average check is 24.2K IDR, up 18.3% year-over-year. The Java region matches this, with a 0% growth. The upward trend suggests increased customer spending per visit, contributing to higher revenue.
The number of outlets indicates brand reach and market presence, directly impacting accessibility and potential customer base.
Hisana Fried Chicken has 101 outlets in Java, 8 in Sulawesi, and 4 in Sumatra. The concentration in Java indicates a strong regional presence, while expansion opportunities exist in Sulawesi and Sumatra.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies to capture market share and understand customer preferences.
Hisana Fried Chicken's top competitors based on cross-visitation include Kopi Kenangan (5.95%), Point Coffee (3.57%), Burger King (3.57%), KFC (3.57%), and Domino's Pizza (3.57%). This indicates shared customer interest with coffee and fast-food chains.
Analyzing traffic workload by hours reveals peak operational times, enabling optimized staffing, resource allocation, and service efficiency.
Hisana Fried Chicken experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (62.31%). Traffic starts building at 6:00, reaching 45% around noon and dropping significantly after 21:00.
Understanding consumer segments by gender and generation is key for targeted marketing, ensuring messaging resonates with specific demographics.
Hisana Fried Chicken's consumer base is composed of Women with an affinity index of 75, and Men with an affinity index of 120. Generational segments show Gen X at 113, Gen Y at 119, and Gen Z at 42. Men and Gen X/Y show a higher affinity.