Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hen Lin performance in the Philippines and how they change over time
See what factors influence Hen Lin performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hen Lin' competitors in the Philippines
An analysis of Hen Lin' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Hen Lin is in the lower 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hen Lin's market performance is in the lower 9%, indicating a critically low market standing. This means Hen Lin captures significantly less foot traffic compared to its competitors. Performance peers in the same percentile include Cafe LUKE, EL Chefe Malolos, Single Oribean, Jamba, Riverpoint Grill House, and Servando Restaurant & Café.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Hen Lin has 64 outlets in the Philippines. Metro Manila has the highest number of outlets (32), followed by Calabarzon (27), Central Luzon (4), and Negros Island Region (1). This distribution highlights Hen Lin's strong presence in Metro Manila and Calabarzon.
Identifying key competitors allows for strategic benchmarking and competitive advantage development.
Hen Lin's top competitors, based on customer cross-visitation, are Pho Hoa, McDonald's, and Starbucks, each with a 28.57% cross-visitation rate. OPPA-YA and Ersao each have a 14.29% cross-visitation rate. This indicates a significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Hen Lin experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload occurring around 5:00 PM to 7:00 PM. There is minimal to no traffic workload between midnight and 8:00 AM. This data suggests optimal staffing during peak hours.
Understanding consumer segments enables targeted marketing and product development strategies.
Hen Lin's consumer base shows a higher affinity among men (Index 151) compared to women (Index 50). Among generations, Gen X shows a very high affinity (Index 365), while Gen Y is slightly under-indexed (Index 91). This suggests targeted marketing towards Gen X and male consumers may be effective.