Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Havanna performance in the Brazil and how they change over time
See what factors influence Havanna performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Havanna' competitors in the Brazil
An analysis of Havanna' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Havanna is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, showing competitive strength and customer preference in the industry.
Havanna's market performance is at the 99th percentile, indicating a leading position. This means Havanna outperforms most competitors, capturing a significant share of customer traffic in the Cafe & Restaurants industry in Brazil. Performance peers in similar range: Sushi Shimokita, Rupestre Pizzeria, Parla! Trattoria, Pakerê - Pizza & Burguer, Sans Souci Café e Confeitaria, Restaurante Mandacaru brs.
Customer satisfaction (CSAT) shows how well brand meets customer expectations, directly impacting loyalty and repeat business.
Havanna's overall CSAT is 72%, a 14.8 percentage point increase year-over-year, showing improved customer perception. CSAT varies by region: South Region leads at 93%, followed by Northeast Region (73%) and Southeast Region (67%). This suggests regional variations in customer experience or expectations.
Average check reflects customer spending per visit, crucial for revenue and profitability analysis.
Havanna's overall average check is 52.7 BRL, up 26.7% year-over-year, indicating increased spending per customer. The South Region has an average check of 55.7 BRL, while the Southeast Region has an average check of 52.8 BRL. This indicates that customers in the South Region tend to spend slightly more per visit.
Number of outlets reflects brand's market presence and reach, directly impacting accessibility for customers.
Havanna has a significant presence in Brazil, with 65 outlets in the Southeast Region, 16 in the South Region, 8 in the Northeast Region, 4 in the North Region, and 2 in the Central-West Region. This distribution highlights the Southeast Region as Havanna's primary market.
Competitor analysis identifies key players vying for same customers, revealing market dynamics and competitive landscape.
Havanna's top competitors based on cross-visitation are McDonald's (7.04%), Outback Steakhouse (5.63%), The Coffee (4.23%) and Coco Bambu (4.23%). This indicates that customers who visit Havanna also frequent these establishments, revealing shared customer base and potential areas for competitive strategy.
Traffic workload shows customer visit patterns, allowing optimized staffing, promotions, and resource allocation.
Havanna experiences peak traffic workload between 10 AM and 6 PM, with the highest activity around 2 PM. Traffic starts to increase at 8 AM, peaking in the afternoon, and then declines in the evening. Understanding these patterns helps optimize staffing and resource allocation during peak hours.
Consumer segments reveal demographic characteristics, enabling targeted marketing and personalized customer experiences.
Havanna's customer base shows affinity indexes of 106 for Women and 95 for Men. Among generations, Gen Z exhibits the highest affinity (154) compared to Gen Y(103). This suggests that Havanna is more popular among Gen Z than among average consumers in Brazil.