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Managing Partner, Global Business Development
See what factors influence Happy's Pizza performance in the United States and how they change over time
See what factors influence Happy's Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Happy's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Happy's Pizza' competitors in the United States
An analysis of Happy's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance indicates Happy's Pizza's competitive strength and customer preference within the Cafe & Restaurants industry.
Happy's Pizza holds a leading market performance in the United States with a percentile of 99, placing it in the top 1% of brands, signifying a strong market position. The performance peers include The Eagle, Kinya Ramen, Fonda Sabaneta, Il Pastaiolo | Italian Restaurant in Miami Beach, Boudicca's Celtic Pub, and Good Night John Boy, all within a similar range.
Customer satisfaction reflects Happy's Pizza's brand perception and service quality, directly impacting customer loyalty and repeat business.
Happy's Pizza has an overall customer satisfaction (CSAT) of 65%, a slight decrease year-over-year. CSAT varies by location, with Michigan at 67% and Ohio at 53%. Monitoring these regional differences is crucial to address specific areas for improvement. The trend from May to July 2025 shows fluctuating CSAT, peaking at 77.75% in July.
Average check reveals customer spending habits at Happy's Pizza, affecting revenue forecasting and menu optimization strategies.
Happy's Pizza's overall average check is $23.30, reflecting a slight year-over-year decrease. Ohio has an average check of $25.70, while Michigan's is $22.70. The average check remained relatively stable between May and July 2025.
Identifying key competitors shows Happy's Pizza's competitive landscape, helping to refine marketing and customer retention strategies.
McDonald's (19.69%) and Savvy Sliders (16.25%) are the top competitors of Happy's Pizza, based on customer cross-visitation. Taco Bell (13.44%), Burger King (12.81%), and Little Caesars Pizza (7.50%) also represent significant competition. These cross-visitation rates highlight consumer preferences and competitive overlap.
Understanding consumer segments allows Happy's Pizza to tailor marketing and product strategies, improving relevance and customer engagement.
Happy's Pizza shows a higher affinity with Men(101%), Women are slightly under-indexed(99%). Gen X consumers show high affinity with Happy's Pizza(148%), while Gen Y(80%) and Gen Z(99%) are under-indexed, indicating potential areas for targeted marketing efforts. Affinity Index values indicate the relative preference of different consumer segments.