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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Hangry performance in the Indonesia and how they change over time
See what factors influence Hangry performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Hangry' competitors in the Indonesia
An analysis of Hangry' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Hangry is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
MARKET PERFORMANCE percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hangry holds a leading position in Indonesia's Cafe & Restaurants industry with a MARKET PERFORMANCE percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive strength. Performance peers within the same percentile range include Mie Gacoan Colomadu, Mie Gacoan - Ratulangi, Mie Gacoan - Margorejo Surabaya, Monsieur Spoon, Mie Gacoan Jakarta - Pulo Gebang, and Roti Romi Palmerah.
Customer satisfaction (CSAT) measures how well a brand's products/services meet expectations, influencing loyalty and repurchase rates.
Hangry's overall customer satisfaction (CSAT) in Indonesia is 57%, a significant increase of 13.9 percentage points year-over-year. Java demonstrates the highest CSAT at 59% with growth of 16.1pp, while Sulawesi shows a concerning decline of -23.3pp to 42%. The upward trend from April to June 2025 suggests improving customer experiences overall.
Average check reflects customer spending per visit, crucial for revenue and profitability assessment in the Cafe & Restaurants industry.
Hangry's overall average check is 48K IDR, a decrease of 19.9% year-over-year. Lesser Sunda Islands shows the highest average check at 52.3K IDR, while Java's average check is 48.2K IDR. The declining trend from April to June 2025 indicates a need to understand factors affecting customer spending.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility in different regions.
Hangry has a total of 77 outlets in Indonesia. The majority (70) are located in Java, followed by Sumatra (4), Sulawesi (2) and Lesser Sunda Islands (1). This distribution suggests a strong presence in Java, with opportunities for expansion in other regions.
Identifying top competitors based on customer cross-visitation helps refine strategies and understand competitive landscape.
Hangry's top competitors in Indonesia, based on customer cross-visitation, are Pizza Hut (7.61%), KFC (5.95%), Richeese Factory (5.53%), Hokben (3.32%), and Burger King (3.32%). This suggests that Hangry customers also frequently visit these established fast-food chains.
Traffic workload analysis reveals peak hours, enabling optimized staffing, inventory management, and targeted promotions.
Hangry experiences peak traffic workload between 19:00 and 21:00, with a gradual increase starting from 9:00. The lowest traffic workload occurs between 3:00 and 6:00. This insight allows Hangry to optimize staffing levels and resource allocation according to peak and off-peak hours.
Understanding consumer segments helps tailor marketing messages and offerings, enhancing customer engagement and brand loyalty.
Hangry's consumer base shows high affinity among women (73%, under-indexed) and over-indexed engagement from men (122%). Regarding generational segments, Gen Z shows high affinity (104%), while Gen X and Gen Y are slightly under-indexed (96% each), indicating the need to tailor marketing approaches to better resonate with different demographic groups.