Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Half Shell Oyster House performance in the United States and how they change over time
See what factors influence Half Shell Oyster House performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Half Shell Oyster House is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Half Shell Oyster House' competitors in the United States
An analysis of Half Shell Oyster House' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
Half Shell Oyster House is a leading brand with a market performance percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry. Its competitors, who perform similarly, includes China Buffet - CLOSED, The Fatty Crab, Tong Sui Desserts & Drinks, Griff's Hamburgers, Sourdough & Co, and Gulf Island Grill.
Customer satisfaction (CSAT) reflects customer sentiment, directly impacting loyalty, brand reputation, and revenue generation.
Half Shell Oyster House shows strong customer satisfaction with an overall CSAT of 80%, a 3.2 percentage point increase year-over-year. Louisiana leads with 86% CSAT (up 20.5pp), followed by Mississippi (81%, up 0.9pp) and Alabama (78%, up 5.2pp). CSAT ranged from 79.32% to 81.82% between May and July 2025.
Average check indicates spending per customer, affecting overall revenue and profitability for the restaurant.
The overall average check for Half Shell Oyster House is $47.50, a 1.8% decrease year-over-year. Alabama has the highest average check at $49.80, followed by Louisiana at $49.40, and Mississippi at $44.90. Average check values varied from $45.96 to $50.78 between May and July 2025.
Outlet count reflects brand's reach. Expansion increases market presence, while decline signals consolidation or challenges.
Half Shell Oyster House operates 6 outlets in Mississippi, 6 in Alabama, and 2 in Louisiana, as of the period ending August 31, 2025.
Identifying competitors helps refine strategies. Knowing overlaps in customer visits enables targeted marketing and service improvements.
Top competitors for Half Shell Oyster House based on customer cross-visitation are Chick-fil-A (8.71%), McDonald's (8.21%), Waffle House (6.47%), Taco Bell (5.22%), and Shaggy's (4.23%). These brands are frequently visited by Half Shell Oyster House customers.
Traffic workload helps optimize staffing. Understanding peak hours ensures efficient service and maximizes customer experience.
Peak traffic workload for Half Shell Oyster House occurs between 17:00 (5:00 PM) and 19:00 (7:00 PM), reaching 64.51% and 64.05% respectively. Traffic starts increasing around 11:00 AM, remains high through the afternoon, and declines after 21:00 (9:00 PM).
Understanding consumer segments enables targeted strategies. Tailoring marketing to gender and generation improves engagement and ROI.
Half Shell Oyster House's customer base shows a skew toward women (96 affinity index), who are over-represented. Generational segments reveal Gen X customers (128 affinity index) are notably over-represented, while Gen Y (86 affinity index) and Gen Z (76 affinity index) are under-represented.