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Managing Partner, Global Business Development
See what factors influence Häagen-Dazs performance in the Portugal and how they change over time
See what factors influence Häagen-Dazs performance in the Portugal and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Häagen-Dazs' competitors in the Portugal
An analysis of Häagen-Dazs' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Häagen-Dazs is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Häagen-Dazs holds a leading position in Portugal's Cafe & Restaurants sector with a Market Performance of 99, placing it in the top 1%. This indicates strong competitive performance. Performance peers in a similar range include Manteigaria, Hygge Kaffe, Zenith Brunch & Cocktails, The Folks, Fiorella - Italian Restaurant, and Casa Guedes.
Customer Satisfaction is key to loyalty. Tracking overall and location-specific CSAT helps identify strengths and areas for service improvement.
Häagen-Dazs boasts a high Customer Satisfaction (CSAT) of 96% in Portugal, though it decreased by 0.9 percentage points year-over-year. Lisbon leads with 97%, followed by Faro at 95% and Porto at 93%. Porto experienced a notable decrease of 4.9 percentage points.
Outlet distribution indicates market presence. Analyzing outlet numbers by location reveals geographic strengths and expansion opportunities.
Häagen-Dazs has a strong presence in Lisbon with 6 outlets, followed by Porto with 5 and Faro with 3. This distribution highlights Lisbon as a key market for the brand in Portugal.
Competitor analysis identifies key players. Understanding co-visitation patterns allows for strategic positioning and targeted marketing efforts.
Nicolau is the top competitor with a cross-visitation rate of 4.55%. McDonald's and Burger King each have a rate of 2.80%, followed by Poke House (2.45%) and Han Table Barbecue (2.10%), revealing customer preferences.
Traffic Workload analysis reveals peak hours. Understanding hourly traffic helps optimize staffing and resource allocation for operational efficiency.
Häagen-Dazs in Portugal experiences peak traffic between 10 AM and 11 PM, with the highest workload occurring at 9 PM (53.22%). The brand is relatively inactive from midnight to 9 AM, suggesting a need to focus on specific hours.
Understanding consumer segments ensures targeted marketing. Analyzing gender and generation affinity allows for tailored messaging and product development.
Women show higher affinity (123 index) for Häagen-Dazs than men (83 index). Gen Z exhibits the highest affinity (180 index), followed by Gen Y (122 index). Gen X is underrepresented (62 index) compared to other generations.