Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Häagen-Dazs performance in the Malaysia and how they change over time
See what factors influence Häagen-Dazs performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Häagen-Dazs' competitors in the Malaysia
An analysis of Häagen-Dazs' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Häagen-Dazs is in the lower 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Häagen-Dazs' market performance in Malaysia is in the lower 16%, indicating a critically low market standing. This means the brand captures a smaller share of customer traffic compared to its competitors. Performance peers in the same percentile range include Mei Sin Cafe 新美星茶餐室, Jom Cha by Farm Fresh, Richeese Factory Vivacity Megamall, Azrina Gulai Panas, Cafe Mr. Magic, and Matcha Studio Gaya Street.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Häagen-Dazs' overall customer satisfaction in Malaysia is 68%, a decrease of 18.1 percentage points year-over-year. In Kuala Lumpur, customer satisfaction is 67%, down by 11.9 percentage points. This indicates a significant decline in customer happiness, potentially affecting future sales and brand reputation.
Outlet count indicates brand reach and accessibility, influencing market penetration and revenue potential.
Häagen-Dazs has 4 outlets in Selangor, 4 in Kuala Lumpur, and 2 in Penang. This distribution shows a concentration of outlets in Selangor and Kuala Lumpur, with a smaller presence in Penang, reflecting the brand's current market coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Häagen-Dazs in Malaysia, based on customer cross-visitation, are Tarbush (11.76%) and ZUS Coffee (11.76%). Din Tai Fung, Gaotang Ramen, and Halab each have a cross-visitation rate of 5.88%. This indicates that customers who visit Häagen-Dazs also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Häagen-Dazs experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload at 8:00 PM (58.76%). There is no traffic between 0:00 AM and 9:00 AM, and after 9:00 PM. This data helps optimize staffing during peak hours to improve customer service.
Understanding consumer segments allows targeted marketing, improving engagement and brand resonance with specific groups.
Häagen-Dazs' customer base in Malaysia shows a high affinity towards women (82%), while men are overrepresented (117%). Gen X are overrepresented (378%), while Gen Y are under-indexed (92%). This suggests that marketing efforts should consider the preferences and behaviors of these key demographic groups.