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Managing Partner, Global Business Development
See what factors influence Griletto performance in the Brazil and how they change over time
See what factors influence Griletto performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Griletto' competitors in the Brazil
An analysis of Griletto' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Griletto is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Griletto, with a market performance percentile of 99 in Brazil's Cafe & Restaurants industry, is a leading brand. This indicates strong market dominance and high customer preference compared to peers like Quinta do Olivardo, BOSKO PIZZERIA Napoletana, Carní Espaço Gastronômico, Bendito Japa Buritis, Tatu Bola Bar and Restaurante Novo Terraço within the same high-performing range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. Monitoring CSAT identifies areas for service improvement.
Griletto's overall customer satisfaction is 44%, a 6.7 percentage point increase year-over-year. CSAT varies by region: South Region shows high satisfaction (73%), while the Southeast Region shows a decrease (-6.3pp). This indicates regional differences that must be addressed for uniform CSAT levels.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer willingness to spend. Growth signals increased revenue per transaction.
Griletto's overall average check is 49 BRL, a 13% increase year-over-year. The Southeast Region has an average check of 51.1 BRL, indicating strong sales in the area. The South region has an average check of 45.9 BRL. This demonstrates positive financial trends.
Identifying top competitors helps refine strategies. Cross-visitation rates reveal customer preferences and market dynamics for better brand positioning.
Griletto's top competitors are Burger King (13.38%), McDonald's (7.04%), Spoleto (5.63%), Madero (4.93%), and Cacau Show - Chocolates (4.23%). High cross-visitation suggests shared customer bases. Therefore, Griletto should differentiate to attract and retain customers effectively.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights enable tailored messaging and product positioning strategies.
Griletto's consumer base shows a high affinity with women (85%) and a very strong affinity with men (113%). There is also a high affinity with Gen X (107%), Gen Y (85%), and a very high affinity with Gen Z (192%). This suggests that Griletto is particularly popular among Gen Z customers, and marketing should be tailored to suit all segments.