Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Grido Helado performance in the Paraguay and how they change over time
See what factors influence Grido Helado performance in the Paraguay and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Grido Helado is in the top 2% of brands
Sample of brands in the same percentile
An analysis of Grido Helado' competitors in the Paraguay
An analysis of Grido Helado' competitors in the Paraguay
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Grido Helado's Market Performance is at the 98th percentile, indicating a leading position in the market. This high percentile shows strong customer preference and competitive advantage compared to peers like Bar Iturbe , Asunción.
Customer Satisfaction (CSAT) reflects customer happiness, crucial for loyalty and brand reputation. Tracking CSAT helps improve service and retain customers.
Grido Helado's overall CSAT is 81%, a slight decrease of 0.8pp year-over-year. The Región Oriental shows a CSAT of 81%, with a decrease of 1.1pp. This indicates a need to investigate and address potential issues affecting customer satisfaction.
Number of Outlets indicates brand reach and market penetration. Tracking outlet distribution helps assess expansion strategies and regional presence.
Grido Helado has 65 outlets in Región Oriental and 1 in Región Occidental. The significant difference in outlet numbers suggests a strong focus on Región Oriental for market presence and sales.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and highlighting opportunities for differentiation.
Grido Helado's top competitors include Pizza Hut (9.84%), McDonald's (9.84%), and Burger King (8.20%). This cross-visitation data suggests that customers who visit Grido Helado also frequent these fast-food chains.
Traffic Workload identifies peak hours, optimizing staffing and resource allocation. Understanding traffic patterns enhances customer experience and operational efficiency.
Grido Helado experiences peak traffic between 12:00 and 23:00, with the highest workload around 16:00 (49.37%). This indicates the need for optimal staffing during afternoon and evening hours.
Consumer segment analysis tailors marketing to specific demographics, improving ad relevance and ROI. Understanding consumer profiles drives targeted campaigns.
Grido Helado's consumer base shows higher affinity towards Women (affinity index not interpreted as % value; value shows how much this segment is over/under represented) and Gen Y (affinity index shows how much this segment is over/under represented).